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Halstatt Pires's articles
When starting a web business, the first step is generating a business plan. Once completed, it is time to move on to the particulars of your site.
Posted: 2006-07-16
Category: Ecommerce
Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.
Posted: 2006-07-16
Category: Ecommerce
When creating a web site design, it is easy to fall into the trap of trying to be all things to all people. In reality, the key to a good web site design is focus, focus, focus.
Posted: 2006-07-16
Category: Web Design
Once a visitor gets to your web site, you want to make sure they can find what they are looking for quickly and easily, or they will just go elsewhere. If a web site is easy to use and understand, visitors will come back time and time again.
Posted: 2006-07-16
Category: Web Design
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren’t killing you.
Posted: 2006-07-12
Category: Ecommerce
An age-old question is, “Which came first? The Chicken or the Egg?” In ecommerce, the same question can be applied to site designers and Internet marketers.
Posted: 2006-07-12
Category: Ecommerce
Business lead databases are an incredible resource for any business wanting to generate clients. Leads are the life source of almost every successful business. Without leads you have no customers and without customers you have no sales, no referrals, and definitely no income.
Posted: 2006-07-12
Category: Business
Web forms allow site owners to gather information about their site visitors. Web forms can be as simple as an email newsletter subscription box, or as complex as an advanced ecommerce checkout page. Here are some tips on making the most of your web forms.
Posted: 2006-07-12
Category: Ecommerce
Getting indexed in Yahoo has become very difficult in the last few months. So, what’s the secret to getting indexed?
Posted: 2006-07-12
Category: SEO
Publishing articles on the Internet is a tremendous way to increase the number of inbound links to your site. As articles are assimilated into search engine indexes, they also begin to act as landing pages generating traffic for your site. Whenever possible, you should publish articles to promote your site.
Posted: 2006-07-12
Category: Ecommerce
Have you ever visited a web site and noticed the "Site Map" button jammed somewhere near the bottom of the page? Ever click on it? Probably not. So, why do sites have site maps?
Posted: 2006-07-12
Category: Ecommerce
Many new webmasters, and even seasoned web designers, create web sites that are very inefficient in regard to updates. Using simple solutions, such as content management systems, the efficiency of updating a web site can be improved dramatically.
Posted: 2006-07-12
Category: Ecommerce
A main use of a newsletter is to distribute information to your readers about your site including product announcements, site updates, news and more. For business or affiliate web sites the newsletter becomes a tool to remind your visitors about your site in order to bring them back or make a sale.
Posted: 2006-07-12
Category: Ecommerce
One of the keys to a profitable web site is analyzing your hits to visitor ratio. What does it mean if you have a low hit to visitor ratio? This article provides the answer.
Posted: 2006-07-12
Category: Ecommerce
So you've decided you'd like to go into business on the web, eh? This article will give an overview of options that are available for your web business and will help to give you an idea of what goals should be set for your project.
Posted: 2006-07-12
Category: Ecommerce
SEO is undisputedly the best method for generating traffic and profits. That being said, you need to understand the inherent conflict that can arise with SEO.
Posted: 2006-07-06
Category: SEO
Ever inventive, Google has been sending out emails to select Adsense publishers regarding a new pay for action program. This is bad news for publishers promoting Adsense.
Posted: 2006-07-06
Category: Marketing
Google Adsense is a unique program that can produce a lot of revenues over time if you are patient. Here is an overview of the basics of Google Adsense.
Posted: 2006-07-06
Category: Marketing
Once you have made the decision to use Google Adsense, you need to consider where to place the ads on your pages. Much like real estate, it is all about location, location, location.
Posted: 2006-07-06
Category: Marketing
When you first start promoting Adsense on your site, the potential is obvious. After a few months, however, you need to move to the next level to maximize revenues.
Posted: 2006-07-06
Category: Marketing
Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic.
Posted: 2006-07-06
Category: SEO
Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers.
Posted: 2006-07-06
Category: Ecommerce
There are a lot of factors to consider when starting a business. Primary among these are the three “P”s – Plan, Prepare and Persist.
Posted: 2006-07-06
Category: Business
The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here’s a different view.
Posted: 2006-06-27
Category: SEO
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step.
Posted: 2006-06-27
Category: PPC Advertising
Sales are the life force of any business. Here’s an outline of the key factors in getting them for your business.
Posted: 2006-06-27
Category: Sales
You have decided to open a site online, but are not sure where to start. This brings us to the subject of the online turnkey sites.
Posted: 2006-06-22
Category: Ecommerce
Google likes to offer all kinds of neat little tips and clues regarding how it views sites. Google PageRank is one such tool, but with questionable value.
Posted: 2006-06-22
Category: Page Ranking
After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.
Posted: 2006-06-22
Category: Marketing
To be a successful affiliate you should know some basic things about marketing. Considering the following points before becoming an affiliate can save a lot of time and money.
Posted: 2006-06-22
Category: Affiliate Programs
Keyword tracking allows a site owner to know what keyword searches are resulting in sales. Search term information can be logged into a database and presented to web site owners in a meaningful format. This data can be used to see which keywords are producing the most sales per search and to determine where to focus web marketing.
Posted: 2006-06-22
Category: Ecommerce
Efficient lead management is the cornerstone to good sales. Without some sort of lead management system, keeping track of prospective clients can be nearly impossible. With proper lead management tools, all the information you will ever need to convert prospects will be at your finger tips.
Posted: 2006-06-22
Category: Sales
It seems that most successful businesses these days have web sites, even businesses that service only certain geographic areas. On the web, where the market place is global, localized businesses can be at a great disadvantage.
Posted: 2006-06-22
Category: Ecommerce
Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.
Posted: 2006-06-22
Category: SEO
Search engine optimization can take a long time to show results. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising.
Posted: 2006-06-22
Category: Marketing
Once you get into the search engine optimization game, you will learn all kinds of fundamental axioms. Emphasizing your keyword in code is one.
Posted: 2006-06-17
Category: SEO
The Internet is a unique beast when it comes to payment transactions. You need to accept credit cards on your site, but there is a problem given the nature of credit card protection.
Posted: 2006-06-17
Category: Credit Cards
As you know from the dot.com debacle in the late 1990s, starting an Internet business is no guarantee of success. Internet business failures happen, but often for obvious reasons.
Posted: 2006-06-17
Category: Ecommerce
Businesses come in all shapes and sizes. Starting a business is not for everyone though. Starting a business requires inspiration, hard work, planning and persistence.
Posted: 2006-06-14
Category: Business
When it comes to e-commerce, the time-tested cliché is, “Content is king.” In this case, the cliché is correct.
Posted: 2006-06-14
Category: Business
Every one has their own definition of success. My definition of success is to be happy while working at something I believe in and am passionate about. Here are six steps I use to achieve my definition of success.
Posted: 2006-06-14
Category: Business
Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content.
Posted: 2006-06-14
Category: Ecommerce
Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what’s wrong? Your site may simply be to slow.
Posted: 2006-06-14
Category: Ecommerce
Every visitor to your web site is a precious potential client. It was hard work to get that site visitor there in the first place, so you should make everyeffort to encourage the potential client back.
Posted: 2006-06-14
Category: Ecommerce
Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.
Posted: 2006-06-14
Category: Ecommerce
Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.
Posted: 2006-06-14
Category: Ecommerce
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:
Posted: 2006-06-12
Category: SEO
In this article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it might consider user data as a factor in organizing search results.
Posted: 2006-06-12
Category: SEO
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:
Posted: 2006-06-12
Category: SEO
The first question most people have is, “What the heck is a “Google?”
Posted: 2006-06-12
Category: Ecommerce
Focusing on a nook to the exclusion of everything else is a tremendous way to make money.
Posted: 2006-06-03
Category: Ecommerce
Online or off, a time tested method of succeeding in business is to focus on an unexploited area. You are probably wondering how. Here is your answer.
Posted: 2006-06-03
Category: Ecommerce
With downsizing and such, many people are looking for ways to earn a living or supplement their income. Here is tried and true method.
Posted: 2006-06-03
Category: Ecommerce
You’ve decided to automate your web site. Now what? Here are some ideas to help you choose how to automate your site. .
Posted: 2006-05-28
Category: Ecommerce
As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.
Posted: 2006-05-28
Category: Marketing
Everyone builds a web site thinking it will be the next big thing. Here’s how to really turn your web site into a lead generation machine.
Posted: 2006-05-26
Category: Ecommerce
It is quite easy to build a web site. It is even easier to really annoy your web site visitors.
Posted: 2006-05-26
Category: Ecommerce
For an advertising or marketing campaign to run smoothly and effectively good organization is required; for larger emailing campaigns this usually requires some kind of email marketing software. However, email marketing software has a lot more to offer than you would probably imagine.
Posted: 2006-05-26
Category: Business
It may be hard to believe, but the Internet as we know it is just over 10 years old. So, what does the crystal ball show us about the coming evolution of web marketing?
Posted: 2006-05-23
Category: Marketing
The Internet is great at leveling the field for businesses. Where else can you put up a site and immediately compete with huge companies on an international basis?
Posted: 2006-05-23
Category: Ecommerce
If you have a product oriented business, the Internet offers a unique ability to reach a broad audience. With new technology, it is easy to build your own e-commerce store.
Posted: 2006-05-23
Category: Ecommerce
Web Design is an art, yet following basic steps can help lead even a non-artist to a good design. For the novice or the expert, there is always more to learn with these web design tips.
Posted: 2006-05-23
Category: Web Design
When building web sites, ASP and PHP are very popular languages. Here’s my opinion on whether ASP or PHP is best.
Posted: 2006-05-23
Category: Ecommerce
Anyone can build an ecommerce site. Getting traffic is going to be the first hurdle, but doing so will only matter if you can convert it.
Posted: 2006-05-22
Category: Ecommerce
Google is the dominant search engine on the net, controlling more traffic than Yahoo and MSN combined. This means you need to get your entire site into Google as fast as possible.
Posted: 2006-05-22
Category: SEO
Running a business online is all about flexibility and freedom. One of the keys to this is your virtual office.
Posted: 2006-05-22
Category: Business
With its global audience, the Internet provides a unique revenue generation platform with search engines. This is where your business will be made or thrown on the refuse pile.
Posted: 2006-05-22
Category: Ecommerce
Online marketing presents you with an opportunity to get more bang for your buck compared to traditional marketing. This is particularly true for word of mouth marketing.
Posted: 2006-05-22
Category: Marketing
Evaluating business opportunities can be a bear. How do you know what is legit and what is not? Here are some thoughts regarding web opportunities.
Posted: 2006-05-19
Category: Business
If you are going to start a web site, you have to have a domain name. There are a couple of tricks, however, you should know before you buy one.
Posted: 2006-05-19
Category: Domains
When talking about intelligent design, we are not talking about the creation of man. Nope, this is more important! The creation of your media and site products.
Posted: 2006-05-16
Category: Web Design
Building a web site often can lead to interesting deviations caused by practicalities and changes in perspective. This is okay so long as you keep things simple for prospects.
Posted: 2006-05-16
Category: Ecommerce
If you’re going to pursue an e-commerce site, hosting is going to be an issue. Here’s a primer on web hosting for your site.
Posted: 2006-05-16
Category: Ecommerce
In the current complex and competitive market, managing the sales process is an important factor for most businesses. By automating a company’s sales process and efforts, one can increase its productivity.
Posted: 2006-05-16
Category: Sales
Mining data is one of the keys to running an effective business. Here’s a primer on effectively managing your business data to maximize the efficiency of your business.
Posted: 2006-05-16
Category: Sales
