Frederic Moraillon's Profile
Biography
This person does not have a biography.
Frederic Moraillon's articles
Since we've started trading, we've searched to reduce the world around us to make it more manageable. Not its size of course, but our perception as to what we can sell and buy, as the main aspect of globalization is economic (without forgetting cultural as both are closely linked.)
Posted: 2006-12-05
Category: Business
The aim of marketing has long been to carry the brand message to the public. This is not done for altruistic reasons but to simply entice them to buy the product or service that you sell. But did you know that your brand is carried by your people as much as by your marketing?
Posted: 2006-11-25
Category: Business
Do you gamble with your marketing dollar? Do you invest it wisely and expect a return? These simple questions still throws people off and many feel the need to justify and explain why they can't. The usual excuses are “you don’t understand what we do,” “it can’t be measured,” it’s all about long-term branding,” etc., such answer could easily constitute a book of excuses in itself.
Posted: 2006-11-04
Category: Marketing
Customer stickiness is rather unfortunate definition of what appears to be a rather sensible strategy. Derived from a now old web retention technique, customer stickiness conjures a marketing conspiracy every time the work appears. Fortunately, this is not always true and marketers are hard at work to ensure that costumers stay with them as they believe they have something worthwhile to offer.
Posted: 2006-10-15
Category: Business
There is no doubt that the customer should be at the centre of every business strategy and yet, it often feels like focusing on them comes as an afterthought.
Posted: 2006-10-09
Category: Business
