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Frank Herald's articles
Strategic planning is critical to your online success. Whether this is be developing the strategy for a new site or more often to review the effectiveness of an existing site and to recommend enhancements.
Posted: 2008-08-19
Category: Internet Marketing
Everybody wants to get their website listed in Google. And with good reason, Google is currently the most popular search engine on the internet. So how do you get listed? The first step is to create a Google-friendly site.
Posted: 2008-08-13
Category: SEO
Web analytics is the process of quantitatively analyzing how your visitors/customers interact with your website and various other online elements of your organization including components like email newsletters, advertising campaigns, discussion boards and forums as well as your online marketing initiatives.
Posted: 2008-07-28
Category: SEO
The most important aspect to any search engine optimization campaign depends on keyword research and keyword targeting. Choices that are made from selecting keywords should be primary factors of optimization far before anything else. Concluding what keywords are best depends on the market and type of web site that needs to be optimized.
Posted: 2008-07-21
Category: SEO
Your domain name is one of the important factors in optimizing your site. You may be wondering why your domain name matters. After all how important is it to the search engines anyway? Does it really make any difference to them? Surprisingly enough your domain name can have far reaching effects.
Posted: 2008-07-07
Category: SEO
The Australia Education system offers over 12,000 courses that are recognised internationally and are of world class standards. The tuition fees and living costs to study in Australia compare better than most other countries with quality tuition being more affordable than in the UK, USA or Canada, whilst offering a safe studying environment for international students, and a standard of living that is among the highest in the world.
Posted: 2008-06-27
Category: College
Affiliate programs can raise your Page Rank, as they will offer your visitors valuable resources. However as with all techniques there is a right way and a wrong way to achieve this. Here are some points to help you. When you build your website you should have: * A central theme for it * Put good optimized content relating to this topic * Join some affiliate programs.
Posted: 2008-06-11
Category: SEO
Dynamic pages are very convenient for visitors but are not always good for PageRank. This is because Googlebots are not programmed to read this type of web page. Many of your web pages will not be viewed by the Googlebots or indexed by Google. However sometimes you need to put dynamic pages on your site
Posted: 2008-06-10
Category: SEO
Google is the leading search engine and the fight for top positions is extremely competitive. Many people try to use tricks in their desperate fight to get to the top. Still others try to make things way too complicated and end up getting nowhere. However this does not have to be. The best way to get a good position in Google is to do it their way.
Posted: 2008-06-06
Category: Arts & Entertainment
How long your traffic stays on your website is an indication of how interesting you have made your website.
Posted: 2008-06-03
Category: SEO
Directory submission Directories are websites that contain a collection of links to related websites. Submitting your site to web directories gets you one-way links back to your website which search engines like. This enhances your search engine rankings, and over time it will increase your traffic. While you most likely will not receive a lot of direct visits from directories, your search engine rankings and natural search engine traffic can increase significantly.
Posted: 2008-05-27
Category: SEO
Here's a list of the most used internet marketing terms and definitions.
Posted: 2008-05-23
Category: Marketing
Quality, relevant, resourceful, original! There are certain things that Google will look for that will have a significant bearing on your Page Rank. One of them is your website content. Content plays a large part in Page Rank. Bear in mind that this cannot be any old content it has to go by Google rules and standards. So what are the Googlebots (Google’s little spies) looking for?Quality,Relevance, Resources, Originality
Posted: 2008-05-23
Category: SEO
Blogging is an easy way to link back to your site and get included in Google. It only takes a few minutes and is free. When you do this right it can bring a lot of good, targeted traffic to your site. Unfortunately many people do not fully understand this concept and there are many people abusing the system. So what’s a blog? Blogging is just a short name for a web log. These are actually short comments written about personal matters or your business. They are similar to a daily diary.
Posted: 2008-05-15
Category: SEO
Anchor links are a very important part of your Page Rank. They serve several purposes and will improve your rank by using popular keywords. Here are a few points to get maximum benefit from them. So what are anchor links? These are links based on one of your keywords or key phrases, which will be based on the keywords and phrases in your content page or article.
Posted: 2008-05-14
Category: SEO
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