Environmental Awareness: Encouragement vs. Education Environmental experts often fall into the "if only they knew" trap -- "If only they knew they lived in a watershed," "if only they knew the stormdrain went to the creek." But TV commercials, brochures, and other materials that are educational produce disappointing results compared to those that try to encourage the desired behavior.
Posted: 2010-04-01
Category: Marketing
Cowboys, Conservationists, and the Hopeful Herd When we are trying to make something happen, conservationists sometimes think like cowboys. We break out the rhetorical cattle prod and try to shock the public out of complacency and into action with a stiff jolt of bad news. There's a time and place for that -- but to motivate people to actually do something, you have to mix the bad news with a more positive environmental message.
Five Environmental Message Mistakes - And How to Fix Them You've heard the phrase "look before you leap." But what does that mean when it comes to environmental writing and awareness activities? Savvy communicators know that when the stakes are high, pre-testing your message can help you avoid mistakes and achieve the results you want.
Posted: 2010-03-11
Category: Marketing
Save the World: Pick the Right Email Tool If you help run a nature center, land trust, hunting club, or local river protection group, you've probably wondered how your members want to hear from you. A few times a year, I have the opportunity to survey the memberships of organizations like this and the answer is always the same: email. Here are a few tips to pick a bulk email tool that will help you stay in touch with your members without pulling out your hair or breaking the bank.
Posted: 2010-02-24
Category: Marketing
A Tale of Two Commemorations There are dozens of commemorative days, weeks, and months to raise awareness about various environmental issues and causes. Read this article to learn why one of them gets a lot more attention than the rest.
Posted: 2010-02-09
Category: Environmental
Two Tools to Spread the Word for Your Good Cause If you want to raise environmental awareness, advance gay rights, challenge racism, or promote any other good cause, then you need to work with the news media. Here are two tools to help you do that.
Posted: 2010-01-29
Category: Marketing
Fundraising on Facebook: The Myths and Realities Facebook is one of the hottest sites on the Internet these days -- but that's a mixed bag for those raising funds for charities and non profit organizations. Traditional fundraising just isn't working that well, but new kinds of fundraising show promise. Read on!
