Denise Wakeman's Profile
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Denise Wakeman's articles
Creating BR (blogger relations) instead of PR is practically a new profession, as more publicity buzz gets started by prominent bloggers. Publicists trying to get media attention for a new product, book or service are now pitching bloggers in addition to journalists and the press. But pitching bloggers is vastly different from traditional press relations. New rules apply. If you pitch a blogger the wrong way, you could get written up and publicly slammed by the blogger for...
Posted: 2006-09-28
Category: Blogging
If you have a product, book or service you want people to know about, pitch bloggers!. They know how to create buzz, especially about cutting-edge stuff. Bloggers pride themselves on knowing who is doing what, and love to be first to post about new ideas, products and events. In fact, some publicists and PR professionals are now going straight to bloggers instead of to journalists for creating media attention. Several books were launched into best seller status before they...
Posted: 2006-09-28
Category: Marketing
MySpace is not only for teenagers and musicians. MySpace is also making a buzz among Internet marketers. At the invitation of Internet marketing guru Marlon Sanders, I set up a profile to see what the buzz is all about. Marlon calls it "...a 'secret' networking method the people on the inside are using." Being the active experimenter that I am, once I got started, I couldn't stay away from MySpace, setting up my profile, posting on my blog, adding events to the public...
Posted: 2006-09-15
Category: Marketing
1. Participate in the blogosphere: Read and comment on other blogs in your field. This is a prime way to build readership of your blog. It is also a way of getting fresh content for both your blog and for your book. To check out other blogs in your niche: use www.blogsearch.google.com, www.technorati.com, or www.google.com. This is also a good way to get ideas. What are other people in your field writing about? What are the major challenges of the people in your field? ...
Posted: 2006-06-19
Category: Blogging
Books and blogs seem to go together like butter and toast. It doesn’t matter whether you use your blog to develop content for your book, or you create the blog for marketing the already finished book. Some people have started calling this powerful combination “blooks,” books that are derived from blogs. But they only work well together when you implement these important tactics. 1. Use a domain name for your blog that relates to your book title so becomes known and “fin...
Posted: 2006-06-19
Category: Marketing
Recently I hit my goal weight and moved to the Weight Watchers Maintenance Program. I've been thinking about it a lot as I continue to do my best to follow the program, and wondering how it is I was able to lose nearly 33 pounds in 8 months. So, I decided to write my Top 10 Strategies. I'll list them Dave Letterman style. Top 10 Weight Watchers Weight Loss Strategies That Worked for Me 10. I make sure to have lots of 1 and 2 point treats in the house. I work at home and...
Posted: 2006-06-05
Category: Weight Loss
