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Dave Starner's articles

  • Affiliates Must Pre-Sell–Don’t Make the Mistake That Will Most Hurt Your Business
    Creating an affiliate Web site that is one big sales letter is not going to lead to huge sales. Why? Because visitors will resist your sales pitch no matter how enticing your Web site, and they will not likely click through to the merchant's site. Even if they do click through, they will be faced with another sales pitch, possibly with some of the same wording. By selling instead of pre-selling you are actually hurting your chance to make a profit.
    Posted: 2006-04-02
    Category: Affiliate Programs
  • Infoproducts–How to Earn More From Your Infoproduct Business
    The best way to grow your infoproduct business is to create a physical product to compliment your digital one. By putting your ebook or software on a CD with a companion manual, and hiring a fulfillment house to process orders, you can sell it for more and create incentives for your affiliates to earn more.
    Posted: 2006-03-27
    Category: Ebooks
  • Domain Names–Protect Yours From Drop Catchers
    People every day log onto their Web sites to discover that their domain names have been sold without their knowledge. Since the domain name no longer points to their site, they are out of business. A thorough understanding how the domain registration system works can help you to avoid this costly mistake.
    Posted: 2006-03-17
    Category: Domains
  • Ezine Advertising–Simple Techniques to Drive Traffic to Your Site
    The beauty of ezine advertising is that it’s the most targeted form of advertising on the internet. This is why ezines are such a good choice. As long as your ad relates closely to the theme of the ezine, the person reading your ad is already halfway toward buying what you have to offer.
    Posted: 2006-02-28
    Category: Advertising