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Danny Austin's articles
Be uniquely valuable. The first step is to ask a series of basic questions, such as: What do we do that benefits our customers? What's our company's ultimate goal? How is what we offer unique?
Posted: 2007-07-12
Category: Marketing
Get One-on-One with Customers. Direct contact with your target audience is key to boosting your brand image. You might try experiential marketing, where you provide free trials of your product or service.
Posted: 2007-07-12
Category: Small Business
Regardless of their industries, time and again I see owners of companies large and small making the same costly mistakes. Avoid these mistakes, and you'll save energy, disappointment--and a substantial amount of money
Posted: 2007-07-12
Category: Marketing
Are you noticing new trends in your industry? For example, are more people pre-arranging funerals? Are you seeing an increase in the number of cremations? Are baby boomers arranging unusual funeral services that are more "celebrations" than they are sad occasions? Let newspaper reporters know about new trends. They'll probably quote you as the source
Posted: 2007-07-12
Category: Customer Service
· Consistency in advertising. Decide what you can do for your customers that your competitors can't and hammer away at those points in every ad. Create a "sell line" that defines your company in a nutshell and use it.
Posted: 2007-07-12
Category: Advertising
Passion is contagious and, when channeled properly, leads to increased sales. Here are three tips to help you spread the good word through organizational evangelism.
Posted: 2007-07-12
Category: Small Business
Display and use a guest book/ It still amazes me that many retail businesses don't record who visits their business. Visitors to a place of business are more than a warm lead
Posted: 2007-07-12
Category: Customer Service
Marketing yourself and your business is no more than sharing your passion. You chose your profession for a reason-presumably because you believed there was value in what you do. Focus on that value. Telling your story-marketing your business-is most credible when it comes from the same place that led you to your business in the first place.
Posted: 2007-07-12
Category: Marketing
Figure out where and when your customers will be receptive to your message, then put tactics in place to make multiple contacts with them year-round.
Posted: 2007-07-12
Category: Marketing
Positioning is no accident. It is the result of planning, preparation and hard work. Here are 10 effective strategies for positioning.
Posted: 2007-07-12
Category: Marketing
Continuity: Consistent presentation of a brand name and image are essential to long-term marketing success. While strategies and tactics may change and evolve, names, logos and even slogans should be considered the bedrock on which the foundation of your company's marketing program is built.
Posted: 2007-07-12
Category: Marketing
The truth is, cold calling is easy to learn and a whole lot of fun once you master it. Just follow these seven important steps.
Posted: 2007-07-12
Category: Marketing
Don't take no for an answer. It's been said that buyers will say no at least five times before they say yes. It takes persistence to go beyond that first no, to hang in there until the deal is closed. Remember that persistence makes up for a lot of deficiencies you may have.
Posted: 2007-07-11
Category: Sales
Now, consider the following tips--you'll be pleasantly surprised to learn that you'll receive greater lifetime revenue from all parties concerned!
Posted: 2007-07-11
Category: Customer Service
The following are four major ways to up-sell your existing customers. Note: In our example, let's assume you are in the media business.
Posted: 2007-07-11
Category: Sales
