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Dan Kennedy's articles
In this post we're going to talk about one of the most exciting marketing strategies of all, stimulating word-of-mouth advertising. Word-of-mouth advertising is the most powerful, effective type of advertising there is but it's the only kind you can't just buy by the page or by the minute. It has to be created, stimulated and nurtured with truly creative techniques.
Posted: 2010-02-15
Category: Business
A second type of checklist to construct and use is what I call a 'Practical Creativity Checklist.' There are a number of methods for rearranging the existing and old into the different and new that actually account for most innovations in the world. There may not be anything new under the sun.
Posted: 2010-02-14
Category: Business
Our dog's favorite activity is stealing crumpled wads of paper from my waste baskets and racing around the office with them, tearing them up into little tiny pieces spread from north to south.
Posted: 2010-01-24
Category: Business
I want to talk just a little about the few truly excellent American companies I carefully observe and respect and why they're so successful.
Posted: 2010-01-23
Category: Business
Yes, there still is a Fuller Brush Man - although the company's products are mostly sold today on Home Shopping Network, in catalogs, and by some spare-time reps and home parties ala Tupperware. Art Pearson has been a full-time Fuller Brush Man calling on customers at their homes for 70 years.
Posted: 2010-01-12
Category: Business
Donald Trump says "e-mail is for wimps." I'll leave that for another time, but I couldn't resist mentioning it. Another type of business wimp seems to be the employer controlled by and fearful of his own employees. I actually hear employers say: "My employees won't let me do that."
Posted: 2009-12-15
Category: Business
Look, you don't compete with a price cutter by cutting prices. It's a path to extinction. And if you cannot sell at the lowest price, having the next lowest price is no advantage, so you might as well have a juicy high price.
Posted: 2009-12-04
Category: Business
The incredible stupidity, cheapskatedness, laziness of business owners is most visible in their consistent bizarre behavior regarding present customers vs. new customers or prospects in their small business marketing. They are loathe to spend money and time on the people who have already proven they will patronize them and, in fact, do patronize them. But always willing to pour time and money into chasing the next new customer.
Posted: 2009-11-25
Category: Business
Never discouraged by futility or resistance, I continue to teach and preach the profound advantage available only through precise message to market match. Lazy marketers often find themselves unable to profitably use direct-mail and rented lists solely because they refuse to engage in this admittedly complex work, thus depriving themselves of the most sustainable,leveragable marketing advantage.
Posted: 2009-11-23
Category: Business
Do you Google yourself? How many of the listings on page 1 are about you? How many are about some other tool that just happens to be blessed with the exact same name as you?
Posted: 2009-11-20
Category: Internet Business
