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Claire Hansen's articles
Some those just making their way into the business world occasionally find themselves running into a few fringe individuals who think they're out to sabotage their lives by 'creating demand'. Know what 'creating demand' is actually all about so that you can dispel their fears (or at least the fears of those they have scared into believing them).
Posted: 2012-02-07
Category: Advertising
Customer loyalty can convert done deals into brand new leads via client loyalty. Gaining that loyalty however can often involve answering the inquiries of said clients and helping them resolve issues. Inbound telemarketing can be an effective way to facilitate both.
Posted: 2012-02-06
Category: Marketing
Lead generation is simply the spreading of information of a new product across the different facets of society. However, everything from a simple customer referral to telemarketing to an entire business, enables the product to circulate deeply into public life and ultimately aid in the advancement of civilization.
Posted: 2012-02-05
Category: Marketing
Somewhere in the past decades, there have been an occasional crop of doomsday prophets and conspiracy theorists who have marked lead generation methods (such as advertising and telemarketing) as subjects of condemnation. In response to this, business owners should remember that these methods have only ever served a simple purpose and not the subtle brainwashing techniques they are accused of being.
Posted: 2012-02-01
Category: Advertising
Companies that try to expand and cover areas in both the B2C and B2B sector of the market might have trouble if they use one method for both. Once again, the difference between the two sides will always play a critical role in knowing which type of lead generation method to use.
Posted: 2012-01-31
Category: Business
Expert telemarketers know how random cold-calling is a big turn-off. Whilst they cannot entirely rid themselves of cold-calling at times, there are some factors that can help minimize the random aspect that provokes so much negativity.
Posted: 2012-01-30
Category: Advertising
Using advertising and online marketing as lead generation tools have their perks. However, it's also best to throw in telemarketing as there are times when a phone call can be the only way to reach a client in moments where the other two cannot.
Posted: 2012-01-29
Category: Business
B2B leads don't have to be entirely new people for them to be qualified. They can be old business contacts which software companies can spark more interest in by giving them updates for new products, applications, and upgrades.
Posted: 2012-01-26
Category: Business
Telemarketing can do more than just get info on a company's desired prospect. They can can also gather information on the industries with which their clients serve as well as the competition they have to deal with.
Posted: 2012-01-25
Category: Business
Bad times are unavoidable but a business can live through the ordeal if they maintain good customer loyalty. In the case of B2B marketing, it's best to outsource to a telemarketer in order save money as well as by pass the gatekeepers of fellow businesses in order to inform them of updates.
Posted: 2012-01-24
Category: Advertising
With new technologies, it's easy to overlook flaws in favor of advantages. In the case of online and offline marketing however, flaws don't discourage use as much as they encourage using both in new, innovative combinations of marketing techniques.
Posted: 2012-01-22
Category: Advertising
Telemarketing firms do more than what their popular (and negative) image has implied. Knowing exactly how their services work can help you to avoid a rash rejection of their methods.
Posted: 2012-01-19
Category: Advertising
The very definition of cold calling has the one thing that cause people to reject telemarketing as a whole. By getting good data and formulating the right script, you can diminish the unwarranted trait of telemarketing calls and avoid triggering red flags.
Posted: 2012-01-18
Category: Advertising
The connection between cold-calling and telemarketing can be blurry and confusing at times. Hopefully this article may shed some light in differentiating the two and how the mistakes of cold-calling can be minimized to protect the telemarketing method as a whole.
Posted: 2012-01-17
Category: Advertising
B2B-oriented companies such as ERP software suppliers need to stop avoiding B2B methods based on its bad results in B2C leads. B2C and B2B are distinctly different but that obvious difference really needs to be kept in mind to avoid missing out on time-saving B2B lead generation methods such as telemarketing.
Posted: 2012-01-15
Category: Advertising
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