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Charles Lewis's articles
Who cares how "good" your photography is, if no one knows you exist? Photography marketing is the backbone to your success in the photograph business. Here's my 4 part photography marketing plan.
Posted: 2010-02-07
Category: Marketing
Most Photographers Don't Understand That The Backbone To The Photography Business, The "Engine" If You Will, That Drives The Photo Business, Is Getting Lots And Lots Of Qualified People To Know You Exist, And To Call You Now.
Posted: 2010-02-01
Category: Business
The third key to starting a successful photography business is marketing. Do it right and prosper. Do it wrong and struggle. Here's 4 secrets to photography marketing.
Posted: 2010-01-12
Category: Marketing
Starting a photography business is like starting your car - if you have the "keys" it's a whole lot easier and faster than if you don't have the keys. Here's key #2 of the top 3 keys to starting a photography business.
Posted: 2010-01-11
Category: Business
Starting a photography business is like starting your car - if you have the "keys" it's a whole lot easier and faster than if you don't have the keys. There are 3 major keys to starting your photography business (or improving the one you already have) . Let's talk about the first "key" in this article.
Posted: 2009-12-26
Category: Business
Your photography sales skills and marketing skills are intertwined. What good does it do to be a master photo marketer if when a prospect contacts you because of your marketing, you screw it up and lose her because you can't sell on the phone when she calls?
Posted: 2009-12-15
Category: Business
There are three major laws in the world of selling that many salespeople violate. Becoming aware of these three laws, and using them in every sales presentation you do, will assure you of higher sales averages, and more closed sales today.
Posted: 2009-12-07
Category: Business
Good photography marketing is more about "picking who" than it is about just trying to blindly "get your name out there" to everyone.
Posted: 2009-12-02
Category: Arts & Entertainment
Forming a list of your Unique Factors, and using them all the time in your dealings with your prospects will dramatically increase your bookings, sales, profits and cash flow in your photography business.
Posted: 2009-11-23
Category: Business
Most businesses totally screw up the telephone selling aspect of their business. They end up sending a huge percentage of their callers away (to their competitors) because they don't know the five big secrets or techniques to closing telephone callers and getting those callers to take the "next step."
Posted: 2009-11-18
Category: Business
Effectively pricing your photography services involves more than just assigning prices to certain sizes and trying to convince people to "buy stuff." To be truly successful in your photography business, you must consider human psychology, proven sales principles, and blind human nature. Here's an amazingly powerful "secret" that very few photographers know.
Posted: 2009-11-15
Category: Business
If you want more paying clients in your photography business, this "tool" is going to be extremely valuable to you - and it's totally FREE to set up and use! It just takes a few minutes of your time. And the results will amaze you.
Posted: 2009-11-03
Category: Business
Five key reasons why getting free displays all over town will bring highly qualified clients to your photography business - regardless of the economy.
Posted: 2009-10-25
Category: Marketing
The words you use are extremely important to your success and cash flow. In fact, using the correct words is one of the easiest ways to improve your photography sales and profits.
Posted: 2009-10-25
Category: Business
Here's how to get and use client testimonials as a powerful photography marketing and business building tool. It greatly increases the credibility and persuasiveness of your marketing efforts.
Posted: 2009-10-13
Category: Business
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