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Brian Hack's articles
Let’s face it, how many people do you know that actually write, let alone write for web content. The number of content writers today doesn’t even come close to meet demand. The shortage is so apparent that opportunity can only be grossly understated. In other words, demand is so great that most of you are like me, standing in the woods and not being able to see the forest for the trees. For example, Google the word “articles” and you’ll get a 900 million supply. The word “...
Posted: 2007-03-26
Category: Marketing
Digital SWAG or Subtle Ways Articles Generate Income occurs when an article or collection of articles is used to induce a visitor to stop, and better yet, shop. One of the most common examples of digital swag is what readers find in article directories. The article itself can be informational, entertaining, and have economic benefits that are shared between writer, reader and publisher. “A promotional item is merchandise given away free of charge to the public in an effort...
Posted: 2007-02-16
Category: Marketing
According to Wikipedia, “spamming is the abuse of electronic messaging systems to send unsolicited, undesired bulk messages. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, and mobile phone messaging spam. Spamming is economically viable because advertisers have no operating costs beyond the management of their mailing lis...
Posted: 2007-01-08
Category: Marketing
The path of least resistance is by nature the course most traveled. In economic terms this path is most difficult to measure at start up because no personal experience is present and so we must rely on the experience of others to guide us. Other persons experience at this point is theory and sold using a variety of techniques that every internet entrepreneur must choose from to get it. My first impression of web marketing tactics was that there were many people offering th...
Posted: 2006-12-01
Category: Marketing
Original unique content on the web is like Dolly the cloned sheep and her lamb Bonnie, different yet the same. So let’s take a closer look at the nature of content. Information can generally be divided as subject and object. The subjective character of a composition, theme, essay, article, or story is the creative part of content where ideas appear as a flow of information from writer to reader. The flow requires both subjective and objective inputs and outputs. A subje...
Posted: 2006-11-30
Category: Marketing
A common product to many marketing offers is an ebook, but not all ebooks are created equal. Once an ebook is written it can be sold or given away to promote another product or product line. Content can be written by you, or written by a ghostwriter for you, or you can purchase private label rights [PLR] on an existing ebook that you can modify, re-title and re-brand. Ebooks are a good way to add value to a promotion. If you have written a new ebook then you can pick up so...
Posted: 2006-11-15
Category: Internet Business
Without a product or service that people want and are willing to pay for, there is no business. So, it all starts with the product. There are two kinds of products: physical and digital. Physical books have significant material production, storage, and shipping costs. On the other hand, ebook products are easy to store on a computer, easy to ship and deliver instantly over the internet, they have much higher profit margins, and you can automate most of the business. Howeve...
Posted: 2006-08-31
Category: Ebooks
Keywords are the basis for internet search, search engine optimization, niche market identification, competition analysis and a host of other identity and cross-linking business building techniques. So I’d like to outline a method to use free internet utilities that will suggest keywords, indicate approximate bid values, and derive metrics for leveraging supply and demand for doing business on the internet. To get an idea of how this works launch your browser and go to a w...
Posted: 2006-08-23
Category: Business
The “get-rich-quick deals” using "fast-and-easy money machines" may sound convincing in theory, but in practice, there is a gap in understanding the full meaning of the words “quick” and “fast” as it relates to making money. If the claims proved true, wouldn't everyone be rich tomorrow? In addition, why would anyone sell them rather than use them? Well, many people do sell them and some do use them, but not many get wealthy overnight. So part of the process of business bui...
Posted: 2006-08-15
Category: Marketing
Affiliate Marketing is a modern variation of paying finder's-fees for the introduction of new clients to a business. Compensation may be paid for each visit (Pay Per Click ), registrant (Pay Per Lead), or as a commission for each sale (Pay Per Sale), or any combination. Businesses like affiliate marketing because no payment is due to an affiliate until results are realized. The pay for performance model reduces cost of sales by leveraging the Affiliates’ time and money to ...
Posted: 2006-08-07
Category: Affiliate Programs
PDFs, ebooks, audio files, video packages, and software programs are examples of digital information products. Like all products, they need to be manufactured, inventoried, and finally shipped to the buyer when the purchase is made. Some advantages of digital products are that they can be stored easily on a variety of media like your hard disk, cd, dvd, or usb memory stick as well as delivered electronically anywhere in the world with an internet connection. Traditional...
Posted: 2006-07-25
Category: Computer
The logistics of an internet business does not allow for a lot of personal training or support because of the scale of operation. Alternatively, there are lots of seminars, conventions, teleconferences, audio and video training programs to leverage the time of teachers and students. As a teacher, I got paid to deliver lessons. It was up to the students to take the theory and figure out how to use it. Now those students paid big bucks for lots of theory and little practice....
Posted: 2006-07-18
Category: Business
For every one entrepreneur who learns how to earn money on the internet, there are many more wanting to do the same thing. So, the ratio of success to failure increases as the gap between the two groups gets bigger. One of the by-products of this growing gap is the increase of traffic in opportunity offers as the result of the increase in successful projects. There is no doubt that opportunity abounds, but in any endeavor it takes time, a resource that is in short supply e...
Posted: 2006-07-10
Category: Internet Business
A business builder envisions what they want their business to become. The vision eventually becomes a plan based on analysis of personal and competition strengths and weakness, the marketplace, and strategies of ways and means to materialize the vision. Opportunity chasing is an invitation to under achieve because time is spent looking for and trying out the best deal on the hottest trend instead of building business with strategy focused on product line congruent with per...
Posted: 2006-07-03
Category: Business
I like to earn money and while I’m opening letters, paying bills, or filing paper I’m not doing what I like. Here are a few simple things I do that may help to streamline your filing system and get you more time. I purchased a good, used filing cabinet at a fraction of the retail cost from the local government asset recovery store where they sell used equipment. Strangely enough, I’ve spent more on folders than on the cabinet. The cabinet I settled on is a 2 drawer hori...
Posted: 2006-06-24
Category: Business
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