Barry A. Densa's Profile
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Barry A. Densa's articles
At one time or another, regardless of our sex, age, race, political persuasion, or whether we watch CNN or FOX, we are all subject to these 12 desires – and some of us are subject to all of them all at the same time!
Posted: 2011-10-26
Category: Email Marketing
Okay, so how do you know – without a doubt – when you're being a nudnik, when you're sending too many emails to your money pot, your gold mine – your email list? Consider the following...
Posted: 2010-10-02
Category: Email Marketing
If you've read the FTC's new 81-page Guides Concerning the Use of Endorsements and Testimonials in Advertising, you might think the FTC is a really nice bunch of guys trying to do the right thing by consumers—which, for the most part, is true.
Posted: 2009-12-23
Category: Internet Marketing
As a marketer, if you've got a product that in general is like every other product of its kind, though maybe with a few value-added differences—there's no need to re-write the entire history of your product's invention in your sales copy.
Posted: 2009-10-15
Category: Copywriting
Billy Mays, who sadly passed away at age fifty, was a pot-bellied, black-bearded Atlantic City carnival barker in a blue long-sleeve shirt and a white undershirt.
Posted: 2009-08-03
Category: Ecommerce
The top 5 ways to attract and keep customers in any economy
Posted: 2009-05-06
Category: Marketing
Marketers and consumers who bemoan the ugliness, the crassness, and the used-car-salesman look and feel of hypey copy are all uneducated and uninformed dolts
Posted: 2009-02-15
Category: Internet Marketing
Crafting an unusually effective and convincing guarantee
Posted: 2008-09-29
Category: Marketing
The only measure of a copywriter's talent... is how much and how fast he can sell his client's product!
Posted: 2008-07-09
Category: Copywriting
Do you know why Web 2.0, inter-activity, connectivity, user forums, customer reviews, customer interaction, and a ton of other old, new and reborn innovations that basically have the same purpose and benefit (transparency), works like gangbusters for marketers, sucking in the money...?
Posted: 2008-05-23
Category: Copywriting
Every communication you have with your market, even if it's not sale-relatedhas to be clearly discernable and understandable, online and off, "above the fold". There's no time to warm-up and stretch.
Posted: 2008-04-24
Category: Internet Marketing
For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history, and unversed in copy that brings home the baconplease take note: this article is for you.
Posted: 2008-03-12
Category: Business
A few words of advice: Marketing and sales is not about good manners, proper etiquette, good form or a proper up-bringingthat is, not in the Emily Post sense of the world. Because marketing and sales, online and off is a world apart. It has its own rules, its own manners, etiquette and good form.
Posted: 2008-02-17
Category: Internet Marketing
Bottom line: To be a successful marketera high six or seven figure income marketeryouve got to fully believe in and have a deep and abiding love and passion for what you do, what you sell, and to whom you sell it.
Posted: 2007-12-18
Category: Internet Marketing
Today, there are basically two and a half types of websites... those that inform and educate, those that inform educate and sell... and those that only sell.
Posted: 2007-10-30
Category: Web Design
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