Barry A. Densa's articles
How to Know if Your Website is KILLING Your Business
Today, there are basically two and a half types of websites... those that inform and educate, those that inform educate and sell... and those that only sell.Posted: 2007-10-30
Category: Web Design
Breaking News: Advertising is Dead!
The advertorial is an ad disguised as an editorial.Posted: 2007-10-04
Category: Internet Marketing
Why Swearin’ and Cussin’ in a Sales Letter Can Make You Rich
You see, the best sales letters, the most effective, the biggest money-pulling sales letters (even if they’re emails) are personal letters.Posted: 2007-08-09
Category: Marketing
Don’t Ever Offer Great Service, Great Value or a Great Product
What are you offering your prospects so they’ll immediately rush to the phone and call you?Posted: 2007-08-09
Category: Marketing
Time to Kick Some Marketing Butt
A headline has only one purpose (see below) – and believe me, it’s not to lie, educate or run at the mouth.Posted: 2007-08-09
Category: Marketing
How to Marry Many Times and Acquire a Marketing Fortune in 3 Easy Steps
So here are three tips on how to market and sell better and faster so you can get all and more of the above that much sooner...Posted: 2007-08-09
Category: Marketing
Web 2.0: Are We Bowing to a False Messiah?
Web 2.0 is a tool – another road to get you to market. It will not replace salesmanship. It can though make online marketing and sales more effective... if you know what it takes to wrap up a sale in the first place.Posted: 2007-06-14
Category: Internet Marketing
Don’t Waste Your Marketing Dollars on People Who Don't Like Hot Dogs!
Do you know what the most powerful word – in any language – in the world is?Posted: 2007-05-18
Category: Internet Marketing
Design or Copy? Which Should Do Your Heavy Sales Lifting?
For some odd reason – a distinctly Madison Avenue type reason – most businesses believe that to drive sales all they need do is literally – literally – present a pretty picture.Posted: 2007-05-11
Category: Internet Marketing
