Anthony Mora's Profile

Anthony Mora's articles

  • A Major Media Hit And Not Even One Phone Call?
    To be effective in this field you have to look at the big picture. Your short-term goals may not be met by a particular article or TV spot, but it affords you new, powerful ammunition to reach your long-term goals.
    Posted: 2008-09-04
    Category: Public Relations
  • Either The Media Interviews Me Monday At Noon - Or It's Off
    Although you will usually have time to plan and arrange your schedule to do an interview, there are going to be times that the media wants to schedule it at a time that is inconvenient, or reschedules it at the last minute, forcing you to, once again, change your plans. My advice – do it!
    Posted: 2008-08-28
    Category: Public Relations
  • I Am Only Going To Talk About What I Want To Talk About
    If you adamantly refuse to broaden the scope of your story, I hope your mother's a good listener, because there aren't a hell of a lot of other people who you're going to reach. People who are inflexible, or have a one-note story, usually have failed media campaigns.
    Posted: 2008-08-22
    Category: Public Relations
  • I Can't Use National Media Coverage
    Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news.
    Posted: 2008-08-11
    Category: Public Relations
  • I'm Not Interesting Enough to be in the Media
    Think of your business as a separate entity that deserves respect and caring. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way.
    Posted: 2008-08-05
    Category: Public Relations
  • I Know What the Media Wants
    No one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media thinks, not by assuming you think they know what they want.
    Posted: 2008-08-05
    Category: Marketing
  • The Media Mantra: Prepare, Prepare, Prepare
    When it comes to effective PR, preparation is the key. Don't unleash the power of the media until you're prepared to control it.
    Posted: 2008-07-15
    Category: Public Relations
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