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If you’re looking to promote your business company or product and you’re not in one of the major markets such as Los Angeles or New York, PR should be high on your marketing to do list. The upside is that a public relations campaign offers you an affordable option to take your message directly to your target market. If you’re in a smaller media market, and you professionally present your story to the local media your chances of landing a story are maximized.
Posted: 2011-12-12
Category: Public Relations
You see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ensure the success of your projects and your careers. Be bold. Go for it.
Posted: 2011-12-12
Category: Public Relations
Let’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s simply step one, now you need to work it!
Posted: 2011-11-30
Category: Public Relations
People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments.
Posted: 2011-11-30
Category: Public Relations
The holiday season represents a huge opportunity when in comes to selling your product or service. According to the National Retail Federation, “in 2010, holiday sales increased 5.2% to $452.9 billion, which was a significant improvement from the -0.4% decrease in 2009.
Posted: 2011-11-11
Category: Public Relations
You want the fourth quarter to end on a strong note, which is why it’s so important to launch a media relations campaign for the holidays, but even if your end of year plans are set and you’re looking to launch in a big way for the upcoming year, you need to start your PR and marketing no later than November.
Posted: 2011-11-11
Category: Public Relations
Although we’re in the age of blogging and social media, being featured in the media (TV, print and radio) is still tremendously important. In many ways it’s even more important than it was a decade ago. The recognition factor that traditional media offers is immense. Most consumers will be able to recognize and identify popular newspapers, magazines or TV station much more readily than then will the most popular blogs. The traditional media have built credible brands that carry weight.
Posted: 2011-11-07
Category: Public Relations
The holiday season offers a unique marketing opportunity; one that you can’t afford to miss. Even during rough times, people and businesses spend money during the holidays. The forth quarter offers you a unique opportunity to get the word out about your business, service or product. The holiday season is also a period when the media is looking to run articles and segments on gift giving stories. Consumers spent $407 million on Thanksgiving Day 2010, a 28% increase compared to Thanksgiving.
Posted: 2011-11-07
Category: Public Relations
You can send out press releases and media blasts all day long, but if you don’t have a compelling story that meets the media’s needs, your PR campaign is not going to work for you. So how do you go from concept to actually landing TV and print stories? Brainstorm. Think like a journalist, not like a business person.
Posted: 2011-09-22
Category: Public Relations
Your best stories might not be your product or your service; your best stories illustrate your value. Where most people get lost when trying to come up with story angles or media hooks to launch their PR campaigns is that they focus on what is important to them, as opposed to what would interest the media. So, for now, forget your product or service and focus on your value. Focus on what you do for your clients or customers. Keep in mind that your best stories are often client stories.
Posted: 2011-09-22
Category: Public Relations
As a business owner or entrepreneur, you don’t want to get lost trying to keep up with each shift in online marketing or social media. You’re job is not to constantly keep up with the latest and greatest, but to design an effective marketing campaign that specifically works for you and your company. Be selective, keep your focus on your market and stay targeted.
Posted: 2011-09-14
Category: Human Resources
Whether you hire a public relations firm, a PR consultant, or try a do-it-yourself media relations approach, the following is a quick outline on how to create your own public relations campaign. Do your homework before pitching the media. The wrong story idea, pitch or approach can end up doing you more harm than good. Public Relations is an amazing marketing tool. Whether you hire a PR firm, a public relations consultant or launch a campaign in-house – start now!
Posted: 2011-09-08
Category: Public Relations
There is perhaps no bigger a myth than the one that states all publicity is good publicity. Sure, Lady Gaga would not be where she is without pushing the envelope. But there is press that she wouldn’t want. And how many business owners and professionals want to foster that particular image? If you do, great, take off the gloves and go for it.
Posted: 2011-08-23
Category: Public Relations
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook.
Posted: 2011-08-23
Category: Public Relations
If you’re reading this in real time, it’s early August, the talk shows are gearing up and getting ready to start production and the monthly magazines are turning their attention to their holiday issues. There is no greater time to launch a public relations campaign than now. But what if you’re reading this in December or early June, should you wait, move forward? What is the best time to launch a PR campaign?
Posted: 2011-08-18
Category: Public Relations
