Mobile Apps – What’s New in the Industry?

Whether you’re looking to order your favorite food, want to do some shopping, want to call a cab or some other routine activity, Smartphone is all you need! It’s, in fact, true that cell phones have now become our real friend in need and also helps in simplifying our day to day tasks. As we all know that the mobile technology is growing at the speed of light and the apps plays an integral part in the entire digital environmentalism. Mobile apps are making headway to everywhere, and now it becomes an order to stay up-to-date with the mobile app development trends instead of an option.

Here, in this article, I will discuss some of the latest mobile app development trends;

App Development At Faster Pace

 As a matter of fact, tech companies are currently passing through a tough phase to meet up the growing demand for mobile apps. Mobile app developers are now progressively focusing on reducing the time that lies between the idea generation and launch and cutting the duration of development lifecycles.

Cloud Technology

When it comes to the app development revolution, you can’t forget to name the booming cloud technology. It has made app developers more focused towards integrating and synchronizing apps developed for more than one device. Developers build functionality with the help this approach that you can easily use on different mobile devices with similar data and features.

Payments, M-Commerce & Mobile Banking

The recent studies have revealed that the 19 percent of overall sales are coming from either a smartphone or tablet. These cell phones use Google Play Store Download option to download apps.  As more and more companies are adopting m-commerce solutions, this trend will continue to grow. Buying goods and transferring money via smartphone is becoming as common as using debit or credit cards. So, developers need to develop apps that involve processing transactions without cash or a physical card.

Wearable Technology

Nowadays, wearable technology has become the hottest trend in the consumer electronic industry. Let’s say; there’s a boom among textile and fashion industry in adopting the wearable technology. So, we need to boost the development of cross-device apps that can be operated on wearable, cellular or any other device to herald a way to new applications while flouting the constraints of traditional apps.

Improved Enterprise Apps

According to the International Data Corporation estimations, more than 35 percent of the large companies will use mobile app development platforms to develop and install apps. This scenario eventually indicates a surge in enterprise app stores that consists of internal app ratings. It will possibly help companies to eradicate the useless apps and saving huge on costs.

Advertising, Marketing & Purchasing Inside Apps

In-app adverts are gaining popularity these days and people are investing huge bucks on such mobile advertisements. Gone are the days when you see banner advertisements on cell phones, now there are several other formats such as text, image, video ads that are being incorporated and tested.

Moreover, marketing tactics are also evolving at a constant pace.  In the past, application developers focused on getting the user attention (which is by downloading the app). But, now they want more user engagement, meaning the customer must be engaged and loyal. You can develop great user experience by constantly analyzing customer behavior and upgrading apps accordingly.

Insecure Transactions

According to the several reports of Gartner, more than 70 percent of the mobile apps does not even pass the basic security test. That’s why hackers continue finding security laps within the mobile apps to get their hands on the confidential and sensitive information. Still, security is a big challenge when it comes to the mobile apps. Developers need to take security concerns such as unintentional data leakage, insecure storage of data and broken cryptology seriously.