Your content can be perfect, but it's worthless if no one wants to read it. It doesn't matter if your website has a high ranking in Google. If your page isn't interesting to read, your high ranking is useless.

The "back" button is your enemy! You've got less than a second to grab the attention of a new visitor to your CPA Website and convince her to read all your carefully optimized and edited content. If your page doesn't grab them and hold on to them they're going to click that back button and one of your competitors will very likely be getting the call that should have been yours.

Just one or two interesting graphics is enough to connect with a casual visitor long enough for her to turn her eye toward your text.

It's not hard to make your site a fun place to visit: clear, high caliber images of yourself, your office, your local area or anything else unique and relevant to the content on your page will do. It's harder, however, to appeal to Google with them. Google, after all, can't see pictures.

To make sure that your graphics are going to win with the search engines you've got to help Google understand what your images show.

* File Names- Take a look at your images' file names. If you pulled the image directly off your camera, it in all likelihood has some generic file name like the time and date the photo was taken. Make sure the file name is descriptive. If possible, include one of your keywords .
* Alt Tags- When adding the image to the page, use the Alt and Title tags. The alt tag text will display whenever the image cannot be loaded. The title text will display when your mouse hovers over the image. Like your file name, use a keyword here if it makes sense.
* Keywords- Google considers the context of the image, so be sure that your keywords are represented in the text surrounding the image. A page full of images may be fine for your individual readers, but it doesn't help Google much. Give Google something to read.
* Update Your Pictures- Don't let old images stay on your site; swap them out with new graphics. Google loves fresh content and images are no exception. When you update your content, bring in some new images too.
* Relevancy Is Key- Relate your images to your text and your text to your keywords. Provide what people want to see, and Google will find it.

In short, think about your images the same way you think about optimizing your text for search engines. Make your content relevant, helpful, and attractive to your readers, and you'll be well on your way to maximizing your search results from Google.

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Brian O'Connell is the owner and founder of CPA Site Solutions, one of the country's leading edge website design businesses oriented solely to CPA website design. For more useful tips visit his CPA websites oriented squidoo lens.