Tired of spending money on lead lists that aren't exclusive to you? Tired of wasting your time talking to people who don't care about your MLM business? You have to have leads to talk to, BUT how do you get interested people calling you about your opportunity?
The old ways of MLM prospecting are no longer efficient for most marketers. Now Web 2.0 and Online Marketing strategies make it so much easier to find people to talk to who are interested in your MLM. Using just a few online marketing strategies can generate you fresh, targeted leads each month.
Online marketing falls into 4 primary categories: Blog Marketing, Article Marketing, Video Marketing and Social Networking. There are a whole array of other marketing methods you can do online that are simple to learn and can produce real results.
Let's just look at an overview of blog marketing for today. Your blog is important because it is the center of your MLM marketing strategy. This is where people can go to learn more about you, your marketing style and where you display yourself as a leader. Blogging is a really easy way to produce prospects because all you need to do is share some information about yourself and present valuable content.
Hosting your own blog is the ideal method. All you need to get started is a domain name and a hosting service such as HostGator. You will set up a Wordpress.org site through your HostGator service. Another choice is to set up a free blog at Wordpress.com or Blogger.com. Keep in mind you won't be able to completely utilitize SEO techniques needed to get your blog ranked by Google and other search engines.
It won't take you very long at all to get your blog up and running. Once your blog goes live, you want to make sure you're posting every day or at least four times a week. Your content should be relevant to the overall theme of your blog and should be keyword focused. When you have good content, it won't be long before you are generating prospects.
Some important elements to incorporate on your blog are: an opt-in form, ways for the reader to connect with you, a way to subscribe to your blog and ways for the reader to share your content. So let's examine each one of these elements.
Opt-in Form
An opt-in form is simply that. This is where your lead is able to subscribe to your email list. Here you can capture their information: name, email and phone number. A give away will make people more agreeable to fill out the form. It might be a free audio training, a free course or even an e-book. You want to make sure your autoresponder is set up to have emails go out to your list automatically.
Connect With Me
The next thing you need to have on your blog is a spot for leads to connect with your social networking site: Facebook, Twitter, MySpace, just to name a few. You want to make it easy for your readers to connect with you by adding a selection of icons they can click on. This gives them additional ways to get to know you and get more information from you.
RSS Feed
After that, it is vital to have your RSS Feed set up for people to subscribe to your blog. RSS stands for Really Simple Syndication. It allows your readers receive updates whenever you create a new post. This brings the reader back to your site.
Share Your Site
This last element is comprised of a few different parts. Readers need to be able to share your site. A few widgets and plugins will make it a lot easier. They are a Facebook Like button, TweetMeMe and Sociable.
Once you get your blog built and begin posting articles, you will need to start promoting your blog on forums and other places online. Promoting your blog on your social sites, in forums and other places is like sending out invitations to your party. Just remember, blogging is just ONE way to promote your MLM business online. But the best thing about social sites and other marketing techniques is that they all work together to drive traffic back to your blog.
So building a blog and marketing online means NO MORE buying expensive leads and talking to all those negative people. The other good thing is that what happens on the internet, stays on the internet! And that is what is driving people to market online rather than cold calling, hotel meetings and accosting strangers in the mall.
There are many ways you can market online. It is best to start out with one or two strategies and get proficient rather than tackling them all at once. Add more marketing strategies as your skills increase.
The best thing to do now is just to get out there and DO IT! Soon you will be generating free, targeted MLM leads!
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