Regardless of whether you have a mom & pop business, or a fortune 500 company, you may have come across video marketing and I’m sure you’ve considered using this strategy to increase awareness of your brand. And you’re right, video marketing has without a doubt been very useful for innumerable of businesses to:
1.Enhance brand awareness
2.Present product and services profile
3. Increase site traffic (if you still don’t know, Forrester Research found that videos were 50x more likely to enjoy an organic first page ranking than usual text pages!)
However, one should ask, is video marketing the best match for your business? How do you know that it is? Below are a few thoughts/question you may brood over:
1. Is your organization involved in teaching people? In other words, are you a company supplying educational materials to people? If so, then video marketing is for you. Plain text can be helpful but bore some people. Using a video tutorial, you can carefully illustrate step by step what to do to your viewers. In just a few minutes, you'd have educated a person in a shorter time than reading a guide.
2. Do you have a product or a service you’d like to show the world and photographs just won’t be enough? For instance, if you’re a web-based design firm and you’d like to show the backend of any website you are creating, and you realize a video would perfectly demonstrate what you’d like to convey to your customer. The attention span of a person nowadays is shorter (we all want everything fast - fast internet, fast car, fast everything). They won’t have time to study all that jargon, and would prefer a fast 2 minute video to learn about the products or services you are offering.
3. Do you have a product which would be far better left shown than just described by plain text? For example, you have a video capture product and you know a text manual just won’t do. So you shoot a quick video to exhibit how to use your product. Fast, easy, and really gets to the point. Imagine if you had to screen capture everything - just how long would that document be?
4. Do your clients often ask about your products and services and you who owns the business would choose to address it in person? Handling it in person via a video clip would only work in your favor. It can create an opportunity to show your clients how much of a hands-on owner you are, and at the same time engage in a dialogue with your clients. Be it a video to discuss a product you sell, or to simply thank them for their loyalty.
Mixing up your business approach with a bit of video marketing is certainly the right choice for a lot of businesses. And it fits to a tee. Video marketing has many functions in a business - from handling a public relation problem, to presenting your products and services, it is up to you to take advantage of it. A word of advice though - keep in mind that it isn’t sufficient to just have a video, you must make the effort to be creative and progressive with your videos. You don’t want a company video that nobody has seen besides your own employees.
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