Even though successful article marketing campaigns are largely attributed to article segments like the title tags and resource boxes, you should also place high on your priority list the actual content container or your article.
Use this guide to help write a perfect article body each and every time, and the results will improve greatly:
Article structure: volume of information and formatting
The ideal article for article marketing purposes is going to be no more than 500 to 600 words.
At the same time, it should always be at least 300 words, giving you a good deal of flexibility to choose just how long and detailed you want your article to be.
Your aim is to make informative and to the point enough so that people maintain attention and are curious to check out the resource boxed once they finish scanning the info.
It's always a good idea to keep your paragraphs short, so that there is lots of eye friendly white space on the page.
This makes it easy to break up your content, and it makes it easy for individuals to read through what you're saying.
People are permanently on the look out for easy picking materials that makes reading an enjoyable and fun experience.
A good way to freshen up the content is to use bulleted point lists and header tags.
Don't forget that your resource box should be a seamless continuation of your article.
Make a short introductory observation in the début of the article then get into the meat and bone.
For summarizing the article you have two options - write distinct phrases, one as a conclusion the other as the resource box, or skip the ending sentence and insert the promotional, but relevant, call to action.
However you what it to look, keep in mind that the reader doesn't experience abrupt changes in focus.
Article Purpose, Style and Tone
Articles are used to selling online due to their rapid social proof of credibility and trust that well written articles tend to pass in the form of the desired click in the resource box.
To make it all even more efficient, you need to encourage a eagerness state of spirit.
No doubt you shouldn't be cheap with the information uncovered.
But you should also keep some meaty details as an attractive to perpetuate the responsive attitude people develop as they realize the need to know more.
Make it crystal clear you're the sole manager of information flow and the only way to receive more is following the clearly stated click through pattern.
Your article style and tone should be easy to read and conversational.
Anybody that writes their articles as if they are trying to give a professional lecture, or as if they're talking down to the audience is sure to fail.
Use a light and free flowing style that makes your articles easy to read and informs without being too uptight or professional.
Handling the SEO side of your article optimization
Take into account the search engine optimization side for every article produced hands you additional profits with almost the same amount of work invested.
Not paying attention to this detail will confine you articles to only appearing in the search results pages of the article directories they were uploaded to, with no chance of ever reaching top ten positions in SERPs.
The main issue here is of course the usage of keywords within the article body.
A bad way of conducting keyword optimization is to abuse your particular keyword in the article text body.
By all means avoid this practice because it carries no benefit for your marketing campaign. Firstly the article won't rank in SERPs in a million years because is stamped by the search engines as spam content and besides this, its chances of acceptances in quality article directories are very slim, many of them having automatic triggers for detecting keyword stuffed articles.
White hat SEO dictates to using the keyword no more then 3 times, once in the introductory paragraph, once in the middle section and once in the ending paragraph and/or resource box, preferably as anchor text.
Smart SEOs write long tail keywords and related words and expression to optimize their article for no-so competitive micro-niches but that receive a great deal of daily searches.
These are called LSI, or Latent Semantic Indexing temrs, and it helps to provide an even greater SEO boost without stuffing your content with the same keyword repeatedly.
I suggest not using the same article for multiple AD submissions.
The reason is that even though the article might be indexed right away, over time it's excluded from Google's index due to multiple copies of the same block of text encountered on multiple domain names.
This reality is identified in the SEO community as off site duplicate content and it can pose real problems for your content marketing on the long run.
Article Directory : http://www.articlecube.com
