It doesn't matter what is the current economical situation people will always buy new products. This simply doesn't change.
The real art, however, is structuring your sales offer in a way that makes the customer buy with joy, not caring about price at all.
In order to become so successful, you need to create a desire for your product in your customers mind. It is unusual way of thinking in marketing, which mostly relies on finding what people need and satisfying those needs. Majority of people purchase stuff, because they want it. Most of the time we do not buy something because we have a physical need for it, we spend our cash to acquire something we want to have.
90% of the time people base their decision to buy on emotions, and only 10% is logic. That is why if you will be able to create lust for your product and then you will justify the purchase... logical part of the buyers brain will complete the sale without your involvement. When you really understand this mechanism and apply simple, but extremely effective techniques that make huge impact on emotions and subconscious mind of the client, you will see your profits skyrocket in no time.
Okay, it sounds really well but how am I supposed to create such a powerful lust for my product?
It's actually simpler than most of the people think. The first step you must take is making your customer feel a feeling he's experiencing when he desires something very much. Now when you know he is in right mental state you have to only anchor the feeling. By anchoring we mean associating a feeling with a situation, object, place or anything that is perceivable by our mind.
As I have mentioned earlier, costumers need a valid logical justification that will allow them to avoid regretting the decision to buy.
Clothes complying with newest trends, luxurious watches, expensive cars, fancy cosmetics etc. are all bought because they are desired not needed. All man needs to survive is food, warmth and something to cover from bad weather conditions, anything above that is a facility. People buy most of the stuff like dieting pills or expensive suits, because of emotional reasons.
Unconscious brain says :
"I need you to improve my appearance."
That leads to creating an excuse by conscious mind, why this action is required:
"I will be healthier" or "Man in my position should have a nice suit…"
Have you ever experienced unexpected but unbelievably hard need to buy something? Couple of minutes ago you didn't know there is such a thing, but now it feels like you can't live without it.
Have you bought that thing? If yes, try to recall how many "logical" and "rational" explanations have your conscious part of mind came up with, justifications that made you make the decision to buy the most advanced computer, because next month this new game is coming out and you won’t be able to play with highest details on your old pc.
I hope you start to realize how powerful these concepts will be for you if you will master them. You are gaining access to something more than just wallets of other people, you know how to make them desire your product more than anything else in the world.
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