According to Paul Ashford, who wrote for EzineArticles, modern modular materials allow exhibition specialists to create a stylish and welcoming exhibition space.
He wrote that modular exhibition stands can be made from aluminium, glass and fabrics and wooden floors can be added to create a unique exhibition stand.
The stands can also come with custom features that allow the exhibitors to update their displays. These accessories can include lighting, poster frames and even a graphic panel.
This type of modular exhibition stand has a graphic panel that can be moved vertically and horizontally and allows firms to include an audio-visual message on their display space.
In this way, companies can merge two forms of advertising, grab the attention of potential customers at an exhibition and present themselves in a modern and professional manner.
Modular exhibition stands could also be popular because they can be customised to create a unique stall through the additional features that can be added.
These are also cost-effective as the stand is built from components that can be taken down, stored away and set-up again when it is required.
One type that can easily be updated is a Twist Banner Stand, they can be single or double sided and a back drop system is also available, allowing companies to create an exhibition space to catch the attention of the audience.
These stands have deep crystal laminated graphics, which can be designed and updated by the exhibitors, and additional extras include display lighting, replacement graphics and the ability to make the stand taller.
Businesses will also be able to transport these stands easily as they come with a carry bag, which should keep them safe while in transit.
Firms may also decide to use these stands as a stylish alternative to a pop-up display stand in order to be unique.
Modular display systems such as twist banner stands can be resized to fit into any exhibition space, which is handy if the firm plans to reuse them.
Mr Ashford suggests teaming up with an exhibition specialist as they will be able to help the exhibitor design the stand and can update it if a new product is being launched.
He added that an existing investment can be used time and again as it can be customised to match the requirements of each particular event or exhibition.
Vario exhibition systems are stylish and flexible. They are constructed from a high-quality aluminium frame and can be made with fabric graphic panels or multi platform systems.
Exhibitors can choose between six and eight panels and a curved or straight frame.
Optional extras that can be added to these systems in order to customise them could be display lighting, shelving, replacement graphic panels and a literature rack.
Another type is the flexi-display system, which consists of a banner stand that can be resized using a telescopic pole and graphics can be added using Velcro, making them economical.
Mr Ashford summed up about the benefits of modular display systems: "It's cost effective, nothing gets thrown away after a show so it has top class green credentials and in the hands of the right designers it looks like a million dollars."
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