One of the main problems faced by entrepreneurs just starting out is that of cash flow. There never seems to be sufficient money to pay for everything that needs to be paid for! This leads to a tendency to try and do everything yourself, from creating the product, the marketing, sales and so forth. After all, time is cheap, not so? It then often happens that the entrepreneur tries to construct his own website since it just seems to be too costly to have someone else build it.
The home-grown site might be good enough for a while, but as the business expands, the owner might find that the site is just not acceptable any more, since the company might have changed direction, or the products had evolved or frankly, just because the site sucks!
It is at this stage that the business owner might consider getting a professional in to do the site
Let's take a look at the reasons why it would be better to take this route rather than the do-it-yourself route again.
Firstly, there is a reason why a good web design company charges a sometimes considerable, fee for a website. Frankly, building a website so that it works in all browsers, has a good design and provide all the information about the company in a pleasing, eye-catching and user-friendly fashion takes expertise, and this costs money.
For web design companies to stay alive and pay their staff good salaries they need to charge a premium fee for creating your website. You are not paying just for the website though, you are also paying for the advice, the support and the long term relationship that you are building up with your website design company so that your website can evolve and stay current with the latest technologies and trends.
This is why, even though it is very alluring, you should be careful with accepting the cheapest quote. There must be a reason why the quote is so cheap. You could try and fool yourself by saying that the designer might be desperate for work and is therefore under-quoting to get the contract – the problem is that most good designers do not struggle to find work, even in a depressed economy. The more likely reason is that the company or freelancer is not experienced enough to realize how much work is involved and is therefore not quoting correctly, or, that they give bad quality work and is therefore desperate for work and prepared to undercut the competition in order to get the work. Neither of these two scenarios is going to have a good website as the end result!
You also do not have to take the most expensive quote either – too expensive is just as bad! Normally quotes range from very cheap to very expensive, ensure that you ask for at least five quotes, then investigate the mid-range quotes vigilantly and make your selection from those after you have spoken to the company or freelancer and investigated their portfolio.
With your business expanding you need to ensure that your website can grow with it, and the only way to ensure that is to build a long term relationship with a reputable web design company that will stay the course.
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