Google's recent trials with the "Product Plus Box" for AdWords is a prime example of how it's becoming more and more important for advertisers to establish a presence for themselves in as many different parts of the growing Google empire as possible.
First The "Local Business Centre" Now "Google Base"
Just a few weeks ago, I reported how Google were adding "Location Extensions" to their Local Business Centre tool and showed you how that new feature could help you make your AdWords ads stand out more.
Soon, to get the maximum benefit from AdWords, you are going to need a Google Base account too.
Now I can almost hear your mind saying, what has Google's free tool to encourage you to advertise your products on their Product Search Engine (Beta) got to do with paid search using AdWords?
Text Ads With Pictures
Imagine what it would be like if you could display a picture of your product right next to your ad!
Just suppose, for example, someone was searching on Google for a birthday present for someone special. You're an online retailer and sell lots of products that would be ideal. How much more powerful would your ad be if you could show a picture of your products right next to your ad?
A picture of the product that your prospects are looking to purchase next to your ad would give you a big advantage over the plain text ads from your competition.
Select Advertisers Already Testing
Most searchers already know how Google including shopping results in with the natural search results. And most will have seen a small, picture of the product you're searching for next to the results link.
I discovered recently that Google are currently allowing a select number of advertisers in the USA to test the addition of a product plus box with their AdWords ads. They're able to link an image from Google Base with an ad in AdWords to show a product image next to their ad on the results page.
Everyone wants their AdWords ads to have the maximum exposure available. It has therefore never been more important to get your online precence set up in as many different places within the Google network as possible.
What do you think readers, could your AdWords advertising benefit from a Product Plus Box?
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Adrian Key is editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for you. When you read the AdWords Adviser, you will discover why so many people get excited and rush to apply what they have learnt to their own AdWords campaigns. Subscribe today to ensure you do not miss a single post. ==>> http://www.adwords-adviser.co.uk/
