Wedding is not just a social contract binding a couple with a legal knot, but it is also a big industry generating tremendous revenue figures for not only one but a number of sectors and people associated with it. Especially, US and Europe, wedding is celebrated with full zeal and drives wheels of various businesses. It is said even global recession loudly resonating in financially interconnected market could not thin out the spending on weddings. In US alone, spending on wedding is in the bracket of $60 to $72 billion per annum. This amount seems to be befitting when one looks at the diversity attached to the wedding industry in Europe or US.
According to a survey conducted few years ago, average spending on a wedding in US was in the range of $22,000 to $30,000. A conservative breakup of total cost shows that reception party devours the major portion of 28 per cent, followed by consultant (15 per cent), wedding rings (11 per cent), photography/video (7 per cent), bridal gown (6 per cent), music (5.2 per cent), flowers (5 per cent), bridal apparel (5 per cent), invitations (3 per cent), and gifts (2.1 per cent).
US market is distinctive for many reasons including the lavish expenditures on honeymoon—at least 99 per cent of the new wed couples travel in or out of the country to make their life memorable and romantic.
The wedding industry has opened up a floodgate of opportunities for online and offline businesses. After all, robust economic activities are the consequence of 2.4 million weddings taking place in US as per the rough estimate. Importantly, US boasts of a city ranked second in the world because of its having largest numbers of weddings after Istanbul, Turkey (166,000 weddings per annum). Around 114,000 weddings take place in Las Vegas every year.
Compared to brick-and-mortar outlets of wedding goods and services, online stores are less capital-intensive and easy to be deployed. Outreach benefit of websites is also unparallel. Wedding planners can use sites to offer their stylish and exquisite services while honeymoon resorts, wedding costume designers, themes designers, etc. can also showcase descriptions of packages for brides and grooms online.
Wedding Templates are the easiest and cost-effective ways to set up online stores. Web templates are the premade designs designed by web developers and designers in accordance with the various requirements of all walks of life. You can find a range of designs of wedding templates on websites selling website templates. With the availability of different ecommerce technologies such as osCommerce, VirtueMart, Prestashop, effective online retail stores can also be set up. Similarly, cascading style sheets web template can be selected to create websites under low-budget. Joomla template can be chosen for dynamic websites.
Next two months: May and June usually see a surge in wedding ceremonies in US. Out of total, 9.8 per cent and 10.8 per cent weddings occur in May and June respectively. Hence, the time is ripe for wedding planners and all the players wishing to grow on the eve of auspicious wedding ceremonies to come online and lift up marketing efforts in the cyberspace.
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