Web design is a serious matter and the designer must do everything we can to make it a success. To make the site easy to use website designer should avoid things that can negatively impact site performance.
Today, there are many sites on the Internet and thousands of new sites are created every day. However, many of them can not survive for long due to poor web design. To design a successful website, you should avoid too many images, graphics, flash and information. Everything you need for a web site design to achieve success through the user experience. If the user can easily find your website, navigate, find information you were looking for and contact the owner of the site, web page design is perfect.
Web design is not an exact science, but a lot of thought and effort must be put in creating a website easy to use. If you are a web designer, you may well know all the things that a good website. But here is a list of negative things that may damage the website and therefore should be avoided during the Web design process.
1. Fraudulent use of images / animations: Violation of copyright is very common in web design. However, if you want to create a website which is appropriate in both ways- morally and ethically, you should avoid using unscrupulous images and animation, as it leaves a bad impression on users.
2. Hostile screen resolution: The time has gone when the sites were scrolled horizontally. A good web designer should avoid such a thing and design a website to the size of the screen.
3. No cross-browser compatibility: It would be foolish to design a site that only works in IE and can’t work in Firefox or Chrome. You cannot direct the user to only use a particular browser to access your website. The Website design must be such that it is easily accessible from any web browser either it is Internet Explorer, Mozilla, Opera or Chrome. In addition, the designer must also try to make a mobile version of the site so that users can visit the site from their mobile phones.
4. Complex registration forms: If your website has a registration form which is quite lengthy and requires too many details to be completed by the user, can be detrimental to your business. Before designing a form, it is important to list the details which you want from the user. You should not make all the fields in the record Compulsory/ Mandatory because there may be some information which user wants to keep private & confidential. In addition, the complicated forms can lead to more errors by the user and he may prefer to leave your website after few attempts.
5. Unstructured content: A visitor arrives on a Web site in search of content on it. It is the structure of content that determines the success or failure of the site. If the content structure and layout is poor then the visitors would not be able to easily find information they are looking for. It is important to provide appropriate titles, headings, subheadings, bullets, etc. on each page.
6. Automatic Background Music: Nothing annoys an Internet user so much as background music on the site navigation. The music is very distracting and can act as negative (disturbing) element for the user, who could leave the site in a few seconds when the music plays automatically.
7. Excessive Ads on Website: Your site should not look like an advertising platform. Always try to use your website to promote your business rather than promoting others’ businesses. Having Advertisements all over the web page leaves a bad impression on the users and makes site look very professional.
8. Excessive use of flash: Excessive use of flash can not only slow down the site, but also makes it look unprofessional. Flash is a useful tool for Web designing, however the designer should try to make limited use of Flash in web design.
9. Large no. of Web Pages: Your site is not an encyclopedia, so prefer not to stuff your website with too much information. Excess of anything is bad. You can provide information on your website such as information about your company, your products / services, the portfolio of work, Contact Details etc. The long/lengthy web pages would make your website heavy which will result in increased load time of your website. High load time will annoy your visitors and they may leave your website too.
10. Complex Navigation: Creating a unique site is the goal of every web designer. However, many times it happens in the name of innovation, the designer creates a solution that makes the site more complicated to use. Complex navigation can ruin the user experience and force the visitors to leave the site which will increase the bounce rate of the website. A good site should have a simple navigation so that the visitor can easily navigate the website without much trouble.
Conclusion:
Web design plays vital role for website performance and its sales. Website design helps in converting your website visitor into your potential customer who buys goods & services from your website. Apart from sales, Website Design plays an important role in SEO (Search Engine Optimization) as well. As all above factors influence the user experience and the time he/she spends on your website, it has a direct link with the Bounce rate of Website which is an important aspect of SEO.
So, web designers should consider above mentioned tips while web designing so as to make a website a success.
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