Hundreds of Internet marketing consultants concur –
One of the major factors to effective Internet marketing is through the use of articles.
Since you realize you need to capitalize on the potential of Internet marketing using articles, you have to focus on writing articles to appeal to three, enormously unique targets with one article.
Three consumers of article marketing
Here are the three consumers of article marketing and how to write good headlines for each:
- Readers - Ultimately, these are the people who will come to the conclusion that they are interested in what you do sufficiently to come to your site. You have to construct a headline that will draw your readers to actually read your article in the first place. You need to pull the reader to read further into your article and actually listen to your words.
80% of readers will see your headline, but only 20% will read your actual article. How effectively your headline is written will determine the reader’s next step.
Readers can come across your article headline on social networking sites like Del.icio.us and Digg, as links in an instant message from a school chum, and in their Yahoo results. If your headline does not appeal to them enough to read your article, you simply won’t get readership, even if you have the best message or offering on the planet. You could have discovered the solution for world hunger, but with a poorly constructed headline no one will want to read about it.
- Search Engines - Google and the like agree that the page title is the key on-page indicator of the content of the page. Coming in second place is the use of the <h1> heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. Therefore, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results.
You must have your keywords in the headline and as close to the start as reasonable to still appease the other two audiences.
- Publishers - One of the keys to article marketing is the how publishers can spread your message like a virus. This is the main reason article marketing is so powerful. One well-written article can get published on 10,000 pages around the world over several weeks.
These are the folks who determine if your article is placed on their site, newsletter, blog, etc. They are a complex blend of both readers and Yahoo and company. They like to understand your article will bring in search engine traffic but also please their readers. Alas, if they can’t run across your article since the the misworded headline doesn’t come up in their Yahoo results, or the headline doesn’t suck them in to read it – you’re outta luck.
One could say that publishers can make or break an article’s success and by satisfying the needs of readers and search engines you can please them as well.
Writing Good Headlines for All Three
This article's title was written specially to supply an example of how to meet the needs these three audiences. As you can see, the first three words of the article headline are search engine fodder - they are a combination of two greatly sought phrases, and those words are the very first in the headline.
The first words also tell you what the article is about. The last part entrances you and sucks you further into the article. It introduces a topic of interest that will provide what you’re hoping to gain or learn about. It causes you to ask yourself, "I’m curious what lesson I can take away from this article…" and so you keep reading, just as you did.
Armed with this information, you can now write great article headlines that get noticed, get published, and get people coming to your web site. Get out there, get writing, and cash in.
