I explain perpetual marketing as a large number of
people promoting one web site so they can all get
the traffic created by each other.
For example, you decide to create a free e-book that
you will give away to your web site guests. You ask
a huge number of e-zone owners to give away the
e-book in exchange for their ad in the e-book. You can
just ask them to link directly to your web site when
they promote the e-book. You, of course, will have
one of your own ads on that web page.
Let's say you get 8 out of 20 e-zone owners that have the
same opinion to giveaway the e-book. The 8 e-zones total
subscriber base is 75,000.
Now, you can inquire more e-zone owners if they would
like to promote the e-book in exchange for an ad inside
the e-book. This time you can say, you already have 8
e-zones already promoting the e-book with a subscriber
base of 75,000.
The next group of e-zone owners you ask will be more
tempted to support your e-book because there is a
better chance they will get a lot of traffic from
the deal. It's win/win situation!
Do you understand the power of perpetual marketing?
You could have 20 or 30 e-zones promoting your web
site at no-cost, very rapidly! You could generate a new,
free e-book every month and repeat the procedure.
This isn't the only way to use perpetual marketing.
You don't just have to contact e-zone publishers you
could do the same with web site owners. You could
use a total monthly visitor total as motivation.
These are only a few ways to use perpetual marketing.
You could use your own thoughts to generate new
ways to use perpetual marketing that will increase your
traffic and sales.
It doesn't have to be just an e-book either. It could be
a competition you're holding on your web site. You could
place the other web site's ads on the competition page in
exchange for them promoting the competition.
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