There are a number of options currently under consideration as to how this will work but essentially it will be a ‘paid-for’ subscription service in which business users can tailor their own tweets and their own profiles to target individual customers and specific business markets.
One such train of thinking includes the option for businesses to allow other users to tweet on their behalf. For example, if, for example, @ezweb123 wanted another user, for example @proofinthepudding, to tweet on its behalf, each tweet would include @proofinthepudding on behalf of @ezweb123.
With plenty of funding in the bank for Biz Stone, co-founder of Twitter, nothing has yet been firmed up but talks are underway. The idea proposed above has been called ‘contributors’ and it will be tested by a small pilot group of businesses to begin with. Anamitra Banerji wrote on the Biz Stone Twitter blog: “the beta will be released to a limited subset of folks for some time so that we can get an idea of how the features work from a system perspective. After we kick the tyres a bit, we’ll do a full launch to all business users and ecosystem partners.”
Another idea that they are banding around is one of analytics; a service which will allow users to pay for another layer to their accounts so that they can analyse Twitter followers by number and by market type.
As we have referred to before on our blog, Twitter is a great social-marketing tool for businesses, both small and large, and can be used to get up close and personal with clients and potential customers. It can form a dialogue between both parties and help to increase brand recognition, acting as an SEO tool.
As developments continue, Biz Stone will consider other business-led services and ways in which they can make money from helping business owners to connect with their markets more easily and communicate in real time.
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