Twitter can be an absolute waste of your time, or it can be a powerful part of your online marketing toolbox. It's all in the approach and strategy you use. The following list explains three concrete tenets that must be obeyed if you are going to successfully use Twitter to promote your business.
The first tenet you must obey is: Add value. You're really just spamming Twitter if you only use it to promote your own products or services. If you want people to be interested in what you have to say, say things that are interesting. For example, you could talk about your opinion on issues pertaining to your industry, links to articles or other web site content related to your industry, messages aimed at people you follow, etc. Can you sell stuff, too? Sure you can. You just need to be smooth about it.
Concrete tenet number two: Follow those in your sphere. Having lots of followers is great, and I think you should try to have lots of them. But your time spent tweeting will be more effective if you are talking to people who are potential sources of referrals, business contacts, or clients. If most of your followers are related to your industry, then each of those followers has the potential to help you in some way.
The final of these three critical tenets is to be systematic. I used to be one of those people who would only post on Tweeter once per week. Doing it like that is nothing but a complete waste of time. You need to post often. As in multiple times per day. There are methods you can employ that will greatly lighten the workload involved in running an active Twitter account. Being systematic is all about using the right tools.
Twitter can be a powerful component to your overall Internet marketing campaign. Following the three tenets described above will move you quickly toward becoming a Twitter master, rather than letting it waste your time.
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