Nobody likes to see AdWords scams and any attempt to crack down by Google is warmly welcomed. But, what would you do if your ads campaign was wrongly banned?

This was the fate of the author from the Electron Plumber blog that we reported on in our recent post. Google wrongly banned them from using AdWords for placing ads that rather than promoting, warned against a particular scam.

How frustrated would you be if Google banned you from AdWords for warning others about a scam done in their name?

Could Your Account Be Next?

Following our first look at this issue back in July, I've been contacted by a lot of advertisers worried that they might fall victim to the same fate. They wanted to know what could be done if Google decided to ban them from AdWords.

First, let me be clear for all those advertisers running a scam using AdWords, you won't get away with it for much longer. When Google find you, they will ban you and no amount of appealing to them will get your account back up and running again.

But, if you genuinely feel that you've been dealt a bad deal by Google, then you can get things straightened out.

How To Appeal Your Adwords Suspension

1. Keep calm.

2. Be polite but also persistent.

3. Don't be afraid to ask for the problem to be escalated to a supervisor.

4. Try to put yourself in the shoes of the AdWords Support person and help them as much as you can.

Imagine you got hundreds and hundreds of emails every day asking questions about the service or product you sell. Just picture for a moment that you get so many email that you know that you can't possibly answer them all.

Okay, you're probably now thinking you'd make sure you did a better job than Google and answer every email you got sent. But what if the volume was so large you just didn't have enough hours in the day to even read them. This is what the AdWords Support Desk has to put up with every day.

I wonder, if you were in this situation and had to choose which enquiries got a reply, which would you pick?

The email that complains endlessly about your service and provides you with next to no information on what the problem is or the email that is polite, straight to the point and gives you lots of information on what their problem is.

For me it'd be the second type of email that would get most of my attention - it's just human nature!

Why not tell us what you think about AdWords scams?

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