During the last couple of years the growth of video marketing has been so significant, that it is almost impossible to sell the product online without it. However, most of the website owners do not pay the required attention for video distributions. Submission to the online steaming video host like YouTube is absolutely insufficient to get the maximum exposure. You have to give more attention where and how you host your videos, so that traffic gets to your website not video directories.
Visitors like to see the videos, especially if the owner or author of the website, presents the message himself. It gives credibility to the site. The increment of a conversion rate for websites with videos is far greater than for those with a content in a simple text format. However, YouTube video embedded on your site will not create a free traffic and will not boost your position in Google. Only the correct video search engine optimization on your site can do it.
The properly submitted video will increase the likelihood to get a first page Google ranking for fifty three times in comparison with a content in a text format. This is based on Forrester Research study. These are significant numbers, which you should definitely take into account, when creating a video.
The main reason for these numbers is that Google and also other search engines mix the types of content in their search results. Almost for every competitive keyword you can find videos presented on the first page in Google. Therefore, if the video is hosted on your site, you will get the traffic. If it comes from YouTube, then YouTube gets traffic. In order to host videos on your site, you need to be sure about the web space with your hosting package. Video hosting requires sufficient bandwidth and with free or cheap hosting plans it might not be available. Formation of a separate video directory on your website is the next step. This is where you will upload all your videos. After that you need to create a title, description and thumbnail for your videos. Once you have this ready, the next step is to create a video site map and submit it to Google. This is essential part, as otherwise search engine spiders are not able to read content on your video.
Free traffic is a like a blood for human body. There are almost 30 different source of traffic, but none of them can give you kind of results as first page search engine rankings. Video hosting on your site with smart video marketing via online streaming video hosts can give you more than all other sources together.
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