Real estate investing can be viewed as a complex issue, however that is just because there are so many choices. When you invest, you have a virtually unlimited infinite number of manners in which to profit. But that means that you must have the ability to make choices. You have to choose the extent to which you'll educate yourself regarding each aspect of property investing, whom to add to your team, where to seek properties, whether or not a property is the right one for you—and on and on.
A key question you'll inevitably face is how you'll use a property once you've purchased it. You may not be the type of real estate investor who wants to purchase a property and keep it in your possession it for an extended period of time. You may not want to deal with property managers and renters or to see to the maintenance of a piece of real estate. If you don't see these sorts of activities as appealing in the slightest, your other option is flipping.
Flipping a property is simply selling it immediately after you purchase, perhaps even at the same closing. At the very latest, flippers generally begin the selling process the day of the closing. Some flipperswill even begin the process prior to even purchasing the property, though this is very risky business. However one goes about doing this, flipping always entails a mad rush to the auction block, because a vacant property always represents a liability.
However, when you hold a property, you are afforded the chance to raise its worth. If you get a really good deal, the money you've spent on it will probably be a drop in the bucket compared to what you can potentially make from it, and when you finally decide to sell it, you'll be able to do so at your leisure and get a higher price than you would have by flipping.
This is true especially if your property is a multi-family residence like an apartment high-rise. If it is the right property in the right area, and you take care of it, chances are that occupancy is going to stay up. With a property like that, your profit tends to grow exponentially. If you manage your property well, this is almost certain.
Speaking of property management, you'll have to choose whether you'll do that yourself or hire a company to do it on your behalf. If you are the owner of a particularly large property, or if you own many pieces of property, you'll probably need to hire a property manager. Ken McElroy, author of The ABCs of Real Estate Investing, strongly suggests that you hire a property management company so your talents and your time can be put to better use elsewhere.
These are the sorts of things you'll have to consider if you hold a property.
In the end, however, whether you decide to flip a property or hold it depends mainly on how you would prefer to spend your time. Perhaps you thrive on the fast-paced workday that flipping represents. Perhaps the adrenaline rush feels like an adventure to you. If this is the case, you ought to educate yourself on the right way to flip properties (i.e., wait till you own a property to sell it and don't approach buyers at the very closing at which you purchased a property).
However, if the idea of maintaining a property appeals to you, then purchasing and holding may be right for you. Depending on your skills and talents, you may find it more profitable to use one method as opposed to the other. It's completely up to you.
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