One thing the Internet has made possible is the ability to give things away to build relationships and enhance your own credibility. This is especially true when giving away free information to build your Internet business.
Here are a few things to keep in mind that you can do to reap long term benefits by giving first and taking later.
1. Find an ebook or free report that relates to the theme of your Internet business. Give that away in exchange for your website visitors name and email address.
This is known as building an email list and is a very powerful way to create long term success online. The larger your list becomes the more potential income it can be for you.
The key is to not give way outdated information. If you can not find something current to give away you may consider outsourcing this project and hiring a freelance writer to create something for you.
If you do this invest a little bit more money and create some nice graphics that are eye appealing. This can make a huge difference in the conversion rates you get when visitors come to your site.
2. From a marketing standpoint you should create a landing page and promote it as opposed to promoting your website directly. This is where having professional graphics done for you can come in handy. Creating a landing page with your graphics on it helps give you focus on what you are going to promote.
3. The other thing on your landing page will be your sign up form which you want to tie into an autoresponder. The autoresponder is where you will store your prospects name and email address for future follow up.
You should have a series of prewritten messages designed to drip information on your prospect over a predetermined amount of time. This is a great way for you to become a trusted expert in your field as well as develop relationships on a continuing basis.
The nice thing about using your autoresponder is it is a very hand off way to build your Internet business. You use the free report to enhance your visitor to trade their information for it.
The autoresponder is where you deliver a link to the report where they can download it instantly. This is much more powerful than sending something in the mail or directly trying to sell your prospect something right away.
Ultimately you can see this is a very simple system for building an Internet business. You put the focus on giving first and taking back at a later date. By having a large list of people who know who you are it is much easier to do.
Copyright (c) 2009 Dianne Crawford
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