The Parthenon was built in honor of the goddess of wisdom, Pallas Athena. It was - and still is - one of the most magnificent buildings in Athens, the Greek Acropolis. It has survived 2,000 years in near-perfect condition until it was partially destroyed in a war in the 17th century.
The Parthenon is distinctive for its Doric pillars that once supported its roof. There are over 150 of these pillars that still stand today. The way the Parthenon was designed, built and revered has made it a universal representation of success in business. As important as the Parthenon was to the Greeks, so should the building of your business be for you. After all, it took over 10 years of careful planning and execution to create one of the most stunning marvels of engineering in the Classical era. The commitment that the Athenians showed in the building of the Parthenon is also the same commitment that business owners should have if they want to build a strong business venture.
The Parthenon Principle
The famous pillars of the Parthenon are akin to the different aspects or systems of a business. As detailed in the Mastermind Mentoring Program with Ronnie, there are seven core systems of business: Sales, Services, Pricing, Promotion, Referrals, Productivity and Profitability (Cost Controls). As an analogy, consider the human body - only when all of its systems are fully functioning can a person be truly healthy. Improve one aspect and the effect on the person's health is easily noticeable. Improve all and a person experiences optimum health and wellbeing.
The same is true in business. Small increases or improvements in any of the seven areas will eventually result to increased productivity and profitability.
Area of Activity - Performance - Improvement - Cumulative Affect
1. Sales -10% - 1.10 x
2. Services - 10% - 1.21 x
3. Pricing -10% - 1.33 x
4. Promotion - 10% - 1.46 x
5. Referrals - 10% - 1.61 x
6. Productivity - 10% - 1.76 x
7. Profitability - 10% - 1.94 x
Direct your energies on these areas of your business and encourage your team to focus their efforts as well. Look for ways to make even small improvements. You can, for example, find ways to improve sales, upgrade your services, design a better pricing strategy, use more effective promotional activities, improve your referral system, increase productivity while reducing cost. Using the table above as a guide, even a small improvement of 10% can already make significant increases in your business profitability and productivity.
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