The most over used piece of advice I hear from other online marketing experts, is to pursue a niche you are passionate about. But is it really a good idea that you are essentially closing yourself off from a gold mine of other niches?
Now to help make this picture come into focus, here is a perfect example from my own life. I am passionate about movies and jogging. However, after some in depth research, I discovered that creating a sound online business around these two niches isn't as probable as I had hoped.
Luckily a world of possibility opened up for me when my marketing coach explained that I didn't necessarily have to love a niche, to profit from it.
There are literally thousands of niches out there you can start a business around, but the most successful ones will always help solve a problem. One of the most important pieces of advice you will ever read about online marketing is this - PEOPLE BUY SOLUTIONS! If you can help people find a solution to their problems, you will have a solid foundation for a profitable business.
To help brainstorm product ideas, try to think of common problems people are faced with, and how you can help offer them a solution. Here is a simple exercise you can do. Read over the examples below, and then think of a solution for the problems facing these people:
- An awkward, shy man who has trouble talking to the opposite sex is looking for a solution that will help him meet more women
- A teenager with bad acne is looking for a solution that will clear up his skin.
- Someone who wants to learn to play guitar
Do you see how in each of these examples, someone is searching for a solution? Thousands of extremely profitable products are created to help solve people's problems. By simply using examples like I showed you in the exercise above, you can easily train yourself to recognize problems, and then create solutions. The next step is to act on one of your great new ideas!
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