If you're thinking that you can create demand in market place for a product where none currently exists, think again! Even experienced AdWords professionals find this difficult.

Don't spend hours creating huge keyword lists, writing creative and imaginative ads and linking them to perfectly matched landing pages without testing your market place first.

"A pint of sweat will save a gallon of blood."

George S Patton Jr

Wise words from one of Americas foremost combat generals of World War II.

The fact of the matter is that if there are very few people who are actively searching online for your offering, then AdWords is probably not for you.

And you'll want to know this before you begin your AdWords advertising rather than after days and days of hard work, not to mention heaps of money in wasted advertising.

Here's 5 steps you should take to evaluate your AdWords market before starting your next campaign:)

1. Use a keyword selection tool to find about 10 very popular keywords for your offering. Perform a search on Google using each keyword and count the number of sponsored ads at the top and down the side of the page. If there are no ads or only two or three for each keyword, then the chances are that your niche is not going to be very profitable.

2. Using the same keywords, note the websites and ads that are shown most often. These are your main online competitors. Visit each website and review their offering. Take notes on the quality of their offering, the price, and how easy it is to make a purchase. Also look at their trading policies like returns and delivery charges. Can you compete? Do you have a competitive advantage that you can use?

3. Never spend weeks or months searching for every possible keyword phrase for your campaign. Keep things simple at first by starting with a small list of keywords that are often searched on and see how you get on.

4. When creating a keyword list ignore any keyword phrases that have less than a few hundred impressions. They're not worth the effort.

5. If your small keyword list starts to work, then gradually expand it to include more keywords. If it fails, then try to understand why.

In recent years, I've looked at a number of campaigns for clients where the products great, the ads are well written, landing pages are good, and the keywords are a good match, but the demand has not been there.

It's hard to tell someone who's spent hours and hours banging their head against the wall to try and make their AdWords campaign work that they never stood a chance.

Don't let this happen to you. Ensure you always check your AdWords market before you start a new campaign, and remember to take things slowly at first. If the response is good, then move forward, but if nobody bites, don't be afraid to quit!

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Adrian Key is editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for you. Now it's your turn! What do you do to check your AdWords market place? Leave a comment with your ideas at ==>> http://www.adwords-adviser.co.uk/5-proven-steps-to-checking-your-adwords-market