The net is a massive spiderweb of websites, information and resources. The organic search engines are really the only way the average person can even have a chance of finding the things they are looking for. Knowing how Google and Yahoo operate can bring you lots of traffic right to your website, if you can get a strong position on Page 1 for keywords with actual search volume. Let�s only look at Google, as they have an over 75% market share of all the total search activity out on the web.
Google is a huge institution, but don�t even think for a minute that thousands of people are sitting there indexing the Internet all day long. Every search engine is driven by algorithms � multi-layered formulas and equations that inspect, rate, categorize and sort content. Google�s search algorithms and processes are the most complicated and are kept so top secret that no individual employees know all the inner workings. Plus, the algorithm is adapted and evolved often to combat people trying to cheat at getting results.
There are a lot of resources online concerning manipulating Google. As a home based business without a team of programmers and hackers working on your behalf, it�s best to take note of some things that most people DON�T tell you about the search engines. Put your time and money into conforming to Google, not trying to take advantage or fight them. Positions gained by cheating will be a short term spot, and you will be pushed back far or kicked off Google for good when you�re caught. Here�s some tips.
1. Focus on the content of your website. Every search engine�s algorithms are built around content, content, content. There�s no way to cheat at content. Gather up a lot of organized, relevant content to your website�s theme and purpose, and build it into a structure that gives viewers easy access to levels and levels of content in a user friendly manner. The search engines� scanning tools or spyders operate much like a human being. This means leaving no dead end links, no dead end pages, etc.
2. Flash is bad. Don�t use it if you can avoid it. There�s really no need for it, and Google�s spyders hate it. And don�t listen to anyone who tells you Flash can be coded to be scannable by Google. All anyone can do is make Flash be slightly more readable, but why use Flash instead of nice, properly written HTML.
3. Update your content often. Google pays attention to new, updated information. If your website is in a blog format, update it every 3 � 5 days. If your website does not have a blog, open up a free Wordpress blog and link it back into your website. Be sure you change content on your homepage also, as Google examines the homepage first before it looks further.
4. Only certain types of links from other websites are important anymore. Don�t pay for links in link directories or with linking software that will automatically generate hundreds of links. The only links that matter anymore are links coming from relevant websites and content that have traffic. And ideally, those links to you will have traffic coming through them to your website. These types of links are the only ones that receive a high score from Google.
It�s extremely easy to build a website or blog very quickly. It�s easy nowadays with a GoDaddy account, a free Wordpress blog account and with some help and tips. Proper search engine optimization is a whirlwind of details to be aware of and things to do. If you�d like some mentoring and assistance, we encourage you to reach out to us.
Article Directory : http://www.articlecube.com
