We looked and on site factors in my last article and today we will look at the other aspect of search engine optimisation and that is link building. The most effective way to do this is to get as many free links as possible and this article will consider ways in which you can get free links to your website.
1. Links from Articles
One of the best ways to get links is to get links from articles. This will obviously mean you need to put in the effort and write regular articles and then take the time to submit them to article directories. If you don’t have too much time you should focus on the directories with the highest page ranks as this will have a larger influence than the lower page rank directories. The great thing about these type of links is that you can set the text in your links and so can make sure your keywords are included. You can also link to any page in your website which will help you to spread the links out around your website.
2. Links from Directories
Believe or not but there are literally thousands of directories out there that are free where you can list your website. Usually the requirement will be that the link must be to your home page however you will be able to set the test that is used to link to your site. The problem with this is it will take up a lot of your time creating these links to your website. This is really the key to all search engine optimisation campaigns and if you have the time and do things consistently then you will get the benefits from it.
3. Links from Social Networks
There are several ways in which you can use social networks to market your website. The first is when you set up a profile and most of them will allow you to add a link to your website on your profile. In addition to that many of them will allow you to post links or add bookmarks. A great way to use this is when you write your articles add them to your website and use social bookmarking icons to post them across the internet. These links really do count and they can also help your content to be distributed across your network.
4. Links from Blogs
These links are less important but they can add some benefit. The best way to go about it is to find 2 or 3 blogs that you find interesting and regularly comment on entries. That does not mean just posting useless comments like "Nice Post" but actually getting involved in the discussion. This will not only get you links but also get you well known in your industry which could result in others linking to you.
5. Links from Partners
This is a much less important type of link and there is a good chance Google will completely ignore them but they may still take the anchor text into account. However if you link to others you should always request a reciprocal link using your keywords in the link text.
The above are just some of the ways in which you can get links to your website but be imaginative and think of as many ways as possible. The more links you can get the better, as long as they are from quality websites.
