When promoting your web site or online business most webmasters are looking for more targeted visitors. Search engine optimization otherwise known as SEO can help you accomplish that goal. Sometimes small changes in SEO can bring your website a tremendous amount of traffic by bringing your website closer to the top of search engine results.
A search engine searches the web for information on relevant topics found on web sites. Searches on the internet are done using keywords. The search engines keep an index of keywords and where they found them. As an example, if you search for vitamin, the search results will contain sites with the word vitamin in them. Search engines sort through the endless data so searchers can find whatever it is they are searching for.
In order for a search engine to be able to provide relevant results it has to find the information for itself. This is accomplished with so called robots, or spiders. These spiders constantly "crawl" the Internet looking for new content. After locating some information, it gets organized into a list. The spiders generally start the search for new information on popular sites. From there they spread out following every link on the website. The words on the website are indexed along with the links on the site to keep track of where they were found.
The spiders can work extremely fast, covering about 100 pages per second. The spiders review web pages behind the scenes from left to right top to bottom just like we do. Keywords close to the top of the page are given more weight. So are words in bold, title text, underline, italicized or highlight.
Spiders read the Meta tags, not just the text you can see. Meta Tags allow you to chose keywords to help in indexing your site.
After the information is located and indexed, it is organized for the use of searchers. The index includes the key word or key word phrase, The URL, and how many times the keyword appeared on the page. The job of the search engine is to return the most relevant results for your search, so key words are weighted based on the density of the keyword on the site.
The specifics of how the search engines work is a highly guarded secret. In order to optimize your page, you must know some of the basics of how the search engines work.
If you want more traffic from search engines, then you must practice good SEO. There are many resources and information available like articles, eBooks and even free SEO courses.
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