Information is vastly available today. Some thirty to forty years ago, information is a scarce commodity, a vital weapon which has very limited sources. In the 1960's until about halfway of the 1980's; people, books, communication media and a few others were the only information carriers. But during the transition to the 90's era, information - that is knowledge per se, has been widely accessible through the internet. It is literally within our fingertips, just a type away from the search engines. Thus the increase search engine ranking as a primary information spring. It replaced all other sources of information; particularly books as easy, cheap, convenient and fun info pool.
Because of this, search engines dominated the World Wide Web access. You must pop up a search engine to draw access to any information on the net. It is the quickest way to access data, news, music, figures or whatever that we might need. And this has been very beneficial to all. The students depend on the search engines to provide instant reports and fill-ins for homework and projects. The professionals and the entirety of the business sector also rely on search engines to provide necessary research. The spread of in demand all over the globe can be attributed to the increase search engine ranking.
However the healthy developments that search engines bring carries setbacks as well. There have been a progressive number of issues and concerns about the effects, misuse and abuse of search engines as time pass which might be attributed as the long term result of search engine usage. It can easily be manipulated and exploited to serve a single purpose, which is why using it requires a learning curve.
Due to this dilemma, China has censored the available information through search engines within their country. The main reason believed to be behind all these is China's stern precedence to national security. They have placed unique limits to information where search engine returns are mostly web pages that are blocked, ultimately to counter cyber attacks, espionage, and theft and moreover threat to national security. Many believe this effort was abnormally strange. They say it is impossible for the economy to develop while controlling the flow of information.
However, the access to a surge of information hints that there might be false truths within the bulk. This was a major concern with increase search engine rankings, where you get even what you should not. Expect too many returns when searching for a keyword. Search results will provide you even with what you do not need. And due to the mass of information, you are caught between what to believe and what not to. The integrity of search returns has always been questioned.
But even though there are concerns with the increase search engine ranking, there is no doubt that this tool of information has been a positive product of the information age. It is an accepted truth that there will be pros and cons in every single development. There would be advantages as disadvantages. All that we should do is to make the most of it. And by that means to responsibly use it to serve what is good which has been the main idea of its creation in the first place.
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