Let the printer print, and the customer design
Imagine automating print order fulfillment to the point of enjoying the sound of your presses humming nonstop, without drumming up business first. The first layer of automation is an optimized web store that draws in a wide customer base. The foundation begins with customers in a local radius. And then, the web brings in new customers with a wider net. Ideally, the website will do the heavy lifting of enticing new customers. Once at the website, customers should quickly find a range of online tools for designing and ordering that are both simplified and powerful. Online customers will expect to find a design studio that offers nearly unlimited templates and images, color palettes and fonts. A customer who can easily build a full portfolio of business materials for printing fulfillment will be a regular purchaser. Same is true for the client who is able to express their creativity on your website. Most customers will want both ease of use, and a wide menu of services. These might include image upload plus the ability to manipulate images, color and text, and a wide variety of images and templates that match different industries and interests. Along with design, automation should affect preflight, cross selling, pricing and shipping options. A tall order for a printer to provide. But once these hurdles can be jumped, client loyalty begins. And then, a printer just has to fulfill their pre-paid orders as they arrive in their queue. With a PrintSites online studio and store, a printer can create a better delivery system for their customers, and for their own business organization. They can streamline the inefficient work flow and take their hands off of the not so profitable tasks of the printing business. With the PrintSites software, the printer no longer needs to worry about designs, proofs, quotes, invoices, preflight, collecting and delivery decisions. The printer gets to simply do what the printer does best, and that is to print. The customer also gets to do what they have not been able to do, and that is to create their own designs.
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