These are principles article writers must follow in order to be successful and helpful:

Keywords, Keyphrases.

An article must be centered on keywords or keyphrases. People online are either just surfing or actually looking for something specific. For a specific search, they go to a search engine and type in the exact keywords they are looking for (laptop memory upgrade, train my dog not to bite, etc.). It can be anything.

It is important for articles to have keywords related to the topic. For example, if you are promoting a site about a cure for acne, you should have articles about cures for acne. Determine popular keywords and keyword phrases with free tools available online. Use them to determine what to write about.

Keyword Density

Once you choose keywords and keyphrases, use them wisely. An article needs high enough keyword density for the search engines to recognize it, but not see it as keyword spam. Aim for no more than ten percent keyword density in your articles. You want to improve search engine rankings, not hurt your credibility.

Keyword density = # of times a keyword or keyphrase is used divided by the number of words in an article expressed as a percentage. An good rule to follow is to have a title related to the keyword, and use the keyword or keyphrase in the first paragraph and again at the end of the article. For a Short (<500 words) article, this is enough without overdoing it.

Quality Content

Do not just fill an article with keywords if you want to avoid the spam label. Entertain, provide help, and information. Write simply and conversationally, don't try to sound smart. Quantity is not the thing, quality is important. Provide quality information to provide the maximum benefits to your readers. Quality articles keep them coming back for more.

Remember the “Where's The Beef?” ads? Give your readers good information and plenty of it. This will create a good, well written articles which will increase your credibility. The more people believe you, the more they will trust you.

Articles are essential to provide content, drive traffic, and demonstrate your expertise. Businesses can be built around groups of quality articles. Articles can be the main force in driving traffic and giving a site its rankings in search results. The higher the ranking, more traffic. More traffic gives more profit.

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