Visibility is an important key to a successful marketing campaign. The higher the visibility is, the greater the chance of gaining new customers.
But marketing a product or service can be tricky when the business is on a tight budget, especially when one is just in the process of starting up.
Advertising costs are constantly on the rise, making it hard of small businesses and startups to catch up with the big and better-budgeted competition. A little creativity in handling advertising finances should save the day. That and a little something called postcard.
Postcard marketing is an effective way in getting your business noticed by prospective clients without straining one’s budget.
One advantage of this type of strategy is its simplicity. Other marketing methods can be a little complex that customers would have to stop in what they are doing even just to look at what the fuss is all about. A prospective client who is always on the go doesn’t have the luxury of stopping by to grab a proper lunch, let alone browse a catalogue or a brochure or even a boring e-mail.
Postcards have the advantage of being less intrusive. They can be read at a glance. They can even take on any color, size or design unlike e-mails.
Some tips on designing striking and effective postcards:
First, make them attractive. A postcard doesn’t have to be of museum of art quality but it would help if they are eye-catching. Use high-quality image or photo to add the right touch.
Second, make them simple. A mishmash of information won’t help. Use straightforward and powerful headlines like, “Look Good Now!” or “Save More Bucks” then follow it up with few and simple details.
Third, make them double-sided. Use both sides of the postcard, but without overdoing it. One side can carry a picture like a poster while the details are printed on the back. Or, an ad is printed on one side while a personal message is written on the other. Be creative and personal in putting this approach into action.
Fourth, make them timely. Putting a line like “This offer expires June 1” creates a sense of urgency that drives the customer to take action.
Fifth, make the multi-purpose. It is a good idea to double the postcard as a discount coupon, a raffle ticket or a gift certificate. Customers may even use the card to claim a free offer. This is a great way in measuring the campaign’s effectiveness.
Designing postcards can be done either by the entrepreneur himself or through firms that specifically create postcards for businesses. Either way, postcard marketing is a great alternative for entrepreneurs who need to give their business a significant push. It’s not only low-cost, it is also way too easy and simple to implement. The result is not bad, either. You’ll likely get a return in your sales that is almost double than your initial marketing cost. In spite of its modest setup, postcard marketing surely packs a strong marketing punch.
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