I respect South Coasts internet marketing. They are number 2 in relation of site popularity in association with the Temecula wineries which says alot in and of itself. South Coast and Ponte do top notch jobs with social networking--the most expensive and time consuming feature of internet marketing. Although it is critical for site traffic generation and to capture Googles awareness, they do not adequately manage their site optimization or the selection of keywords. I believe if they add this to their Internet Marketing selection, they could double their web traffic. Without it, I have watched their web popularity (as tracked with Alexa.com) alter up and down and just this past month the Google Rank dropped from 5 to 4.
Keywords are the most common building block when it comes to site optimization. Many Temecula Winery web masters choose their keywords based on the name of their company and words that they initially feel (from the top of their head rather than doing research) best characterize their company. The biggest mistake is that they contain all the keywords they think of.
A well optimized Temecula winery web site will only use a small quantity of keywords per page based on 1) an exhaustive investigation for the keywords that are most targeted for their company (in other words, local keywords for local businesses) and 2) those targeted keywords that yield the most searches on Google. Lastly, you should choose unique keywords for every page of your site based on the content of the page. The home page always receives the most valuable keywords.
Lets just focus on the META Keywords for South Coasts home page.
As might be expected, they are utilizing too many keywords, they are not targeted, they have chosen keywords that can never hope to position highly in Googles top 10, and some keywords get almost no searches on Google (and so are worthless). Let us review each of them.
As is obvious from South Coasts META Keywords, South Coaast must reconsider their selection of keywords. The keywords where they were capable of getting Google top 10 ranks are those that are nearly targeted or that get so few searches that no one else is interested in them. They must include keywords that are targeted and get large amounts of monthly Google searches like Temecula Hotels and Temecula Winery.
To give a rundown, take your time and locate a few targeted keywords for each leading page of your web site utilizing the most valuable keywords on the home page. I hope this posting is a helpful tool to cultivate your web sites Google rank. He is ready to help any Small Temecula business for a bottle of wine or other small negotiated fee.
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