If you are a business person looking to manage Twitter in as little time as possible, then you should probably invest in Tweet Later. Let's face it – having lots of followers is great, but if you don't update your Twitter account often, then you are not really going to receive much benefit from having your account. It cannot be something that you update once a day or just whenever you feel like it. It must be done multiple times per day, every day, without exception. That very function is where Tweet Later shines.
Tweet Later lets you pre-configure recurring, spinnable tweets. Recurring, obviously, means that the tweets will be reposted multiple times at an interval that you specify. Automatic recurring tweets is a great idea, but it's not really a good idea to have the same thing posted over and over. That's where the “spinnable" part comes in. By spinnable, I mean that the software creates a tweet dynamically from text alternatives that your provide.
The following example will make it more clear:
My business is great.:Great is my business.:Grapes are my business.}
Your tweets should be better than this silly example. Tweet Later will pick one of the options at random and post it to your account at a particular set interval.
If you set up a minimum of ten spinnable tweets as shown above, that would represent 30 possible total tweets that would be submitted at various times.
One issue with pre-loading your tweets is that over time you will start having a lot of duplicate tweets. You cannot just set up tweets and then forget about it.
What you want to do is log into your Tweet Later account periodically and do the following:
1. Add some new spinnable tweets.
2. Reduce the frequency of some of your older tweets.
3. Any tweet more than two or three months old should be turned off.
The general idea is that the newer a tweet, the more frequently it can be used. As tweets get older, they just get too worn out.
Visit your Twitter page and see how your list of tweets looks. Many repeated tweets is a signal that your strategy needs refinement. If you are diligent about doing this, then your account will seem much less automated and more like you are actually updating it yourself.
So you want to learn how to use Twitter to promote your business like a professional? Check out TwitterForBusiness.BlogSpot.com, the all Twitter blog written by the author of Scientific Search Engine Marketing and The Law Firm Internet Marketing Book. The blog author's favorite strategy for maximizing Twitter as a marketing tool, by the way, is Tweet Later, which you can try out for free (no credit card required) at www.TryTweetLater.com.
