Online Travel Industry is still in its early stages in India. A survey reports that India had 5,000,000 internet users in the year 2000 while it has 81,000,000 in 2009; approximately 11% of the Asian population which uses internet. And Asia has 42.6% of the world's internet users. According to Neilson's survey, 80% of the population books its tickets online out of which a negligible number of people book their bus tickets online.
It is not everybody who pre-plans their short term holidays, these days. Everyone wants to go out on weekends, away from the hustle-bustle of the city. That is why weekend getaways are promoted. Usually it's a spur-of-the-moment decision as in, you suddenly see an advertisement and think that 'this' is your perfect weekend. But at the same time, if you need to stand in queue and later realize that the seats are booked or in a big city like Bangalore, travel from one end to the other on a Thursday to book tickets for Friday night....phew!!!! What a waste? Who would like to travel this way? If travelers have to wait for that long, it is quite conceivable that they would either change their minds in the meantime, forget or decide to spend their money in other ways. The reason why online booking should be encouraged is not only because setting up an online ticketing system will make it easier for the consumer to buy tickets but we can have a significant rise in sales, increased efficiency, high revenue generation and reduced cost.
There are many websites like ksrtc, msrtc, kpn travels, setc that offer online booking for buses. Even state owned bus services have online booking facilities set up, most noticeably the state owned bus services of Karnataka and Andhra Pradesh. Most of the private tour operators prefer online bookings and have portals in place for the sake of orderliness and convenience. Some portals pull in data from different operator databases to provide a one stop shop for the visiting customer. They highlight online deals and some even provide bundled offers (hotel booking, accommodation, flight tickets, tourism) while providing safe payment gateways for a secured transaction.
Online bus booking is a win-win situation for both parties; the buyers as well as the sellers. It greatly reduces the time the sellers will spend answering phone calls and other correspondence. Tickets can be bought and sold from anywhere in the world. It offers a wider range of information in one place without wasting anyone else's time whether it is the guy at the ticket window or the one standing behind you in the queue while you enquire about different bus timings, packages etc. A traveler can take up the best offer online. It is a ticket window which is open 24/7/365 and promises safe and convenient transaction.
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