We know that blogs are getting more popularity these days as a platform for expressing thoughts ,sharing knowledge etc . Many people are running blogs as a source of bread but not simply for enjoyment . In order to make something from blogging ,what we need is a high traffic and well optimized blog.
The above sentences points out the need of customizing your blog as per the search engine requirements.In blogger blogging software of Google ,there are lot of flaws that prevents the search engines from indexing contents.If the blog is a low ranked or a new one the contents will be crawled only during a particular course of time. And in Blogger the contents in the main page are only indexed as other URLs are restricted using a robot.txt file to avoid duplicate posts . If we can reformat the tittle tag of your blog then on opening each post will show the default post tittle .After all you can add text links of your posts on blogger side bars and promote it using social networking and forums to improve your visibility . Similarly we can use custom templates using features like tag cloud ,listing of similar posts , improved commenting system etc. to enhance user experience.Its an important factor as the search engine looks how your blog treats its visitors.
So Ultimately ,the application of customization and tricks on your blogger blogs and posts yields more search engine traffic into your blog thereby filling up your pockets.