When the economy slows, it seems we cut back on expenses. The market downturn caused the first double-digit percentage pullback in plastic surgery procedures since 2002, according to Forbes magazine’s Kym McNicholas. In a new survey released Monday by the American Society for Aesthetic Plastic Surgery (ASAPS) which has been conducting the survey since 1997, there were more than 10 million surgical and nonsurgical cosmetic procedures performed in the U.S. in 2008. That's about 1 million less than in 2007, representing a 12% decrease in the total number of cosmetic procedures.
A pullback is one thing, but what Beverly Hills nose surgeons are seeing can hardly be called a downturn, as the cosmetic surgery business still raked in nearly $12 billion last year. But the popular procedures of today are very different from those of 10 years ago, in part due to advances in medicine and technology. While all procedures are up about 65% on average since 1997, nonsurgical procedures are up 239%--mainly driven by the popularity of Botox.
Botox injections jumped from 65,157 treatments in 1997 to more than 2.4 million in 2008, bringing in $1 billion. That's more than other surgical and nonsurgical procedures combined.
Evidently, the results of the survey show a clear shift toward noninvasive procedures, says a premiere nose job Beverly Hills plastic surgeon who's been practicing for more than 30 years. There are, however, procedures that require surgery no matter what, he says, which remain popular despite the downturn: nose jobs and breast implants. Beverly Hills rhinoplasty was one of the few areas that saw an increase from 2007, up 0.4%.
Patients also say they are concerned about taking too much time off of work in an economy that isn't exactly synonymous with job security. At the same time, from what we’re told by our resident specialist in rhinoplasty Beverly Hills patients along with patients nationwide who were older reported that they feel as though they need face treatments to compete with a younger workforce. This further explains the increased popularity of non-surgical procedures such as Botox.
Despite pockets of dropping figures, surgeons across the board say in the three months of 2009, business is starting to pick up again, especially for Botox and dermal fillers like Juvederm and Restlyane, which use hyaluronic acid, a naturally found substance in the skin that diminishes over time, versus collagen, to plump up the skin. Some professionals have reported an increase of up to 20% in business since January.

When the economy slows, it seems we cut back on expenses. The market downturn caused the first double-digit percentage pullback in plastic surgery procedures since 2002, according to Forbes magazine’s Kym McNicholas. In a new survey released Monday by the American Society for Aesthetic Plastic Surgery (ASAPS) which has been conducting the survey since 1997, there were more than 10 million surgical and nonsurgical cosmetic procedures performed in the U.S. in 2008. That's about 1 million less than in 2007, representing a 12% decrease in the total number of cosmetic procedures.
A pullback is one thing, but what Beverly Hills nose surgeons are seeing can hardly be called a downturn, as the cosmetic surgery business still raked in nearly $12 billion last year. But the popular procedures of today are very different from those of 10 years ago, in part due to advances in medicine and technology. While all procedures are up about 65% on average since 1997, nonsurgical procedures are up 239%--mainly driven by the popularity of Botox.
Botox injections jumped from 65,157 treatments in 1997 to more than 2.4 million in 2008, bringing in $1 billion. That's more than other surgical and nonsurgical procedures combined.
Evidently, the results of the survey show a clear shift toward noninvasive procedures, says a premiere nose job Beverly Hills plastic surgeon who's been practicing for more than 30 years. There are, however, procedures that require surgery no matter what, he says, which remain popular despite the downturn: nose jobs and breast implants. Beverly Hills rhinoplasty was one of the few areas that saw an increase from 2007, up 0.4%.
Patients also say they are concerned about taking too much time off of work in an economy that isn't exactly synonymous with job security. At the same time, from what we’re told by our resident specialist in rhinoplasty Beverly Hills patients along with patients nationwide who were older reported that they feel as though they need face treatments to compete with a younger workforce. This further explains the increased popularity of non-surgical procedures such as Botox.
Despite pockets of dropping figures, surgeons across the board say in the three months of 2009, business is starting to pick up again, especially for Botox and dermal fillers like Juvederm and Restlyane, which use hyaluronic acid, a naturally found substance in the skin that diminishes over time, versus collagen, to plump up the skin. Some professionals have reported an increase of up to 20% in business since January.

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