Introduced in January 2010, MonaVie Mmun (pronounced immune) is the sixth major product from MonaVie LLC of Salt Lake City, UT. Following MonaVie's other products to date, MonaVie Mmun is an acai berry-based functional beverage. This is MonaVie's first entrant in the immune health products market. MonaVie Mmun is specially formulated to enhance proper immune function whereas prior products have targeted joint health (Monavie Active), cardiovascular health (MonaVie Pulse) and the energy drink market (MonaVie eMV).
MonaVie's prior product launches have rapidly acquired a loyal following. Established in 2005, the company surpassed 1 billion annual sales in 2009 with only five core products - MonaVie Original juice and gel, MonaVie Active juice and gel, MonaVie Pulse juice and gel, MonaVie Kosher and Emv.
Immune Health Products Market
Consumers have moved beyond choosing food and drinks solely to maintain everyday health. They are now looking to optimize performance and reduce the risk, or delay the onset of diseases with functional food and drinks. A growing number of products in the food and drinks sector are being marketed as providing consumers with immune health and vitality benefits. These products are developed to help individuals deal with the stresses and strains of modern life. Products claim to protect and defend the immune system, help sustain vitality and inner balance, and lower or alleviate stress levels.
There is a growing perceived need for food and drink that can meet these requirements, linked to an increasing prevalence of autoimmune diseases in major nations and more consumers seeking to reduce stress experienced on a daily basis. In 2008, nine percent of nutraceutical claims were for immune health products. The area is growing, but science is key to substantiating the claims. Immune health and vitality positioning is helping drive growth in brands in the wider $29 billion functional foods market and in the $10 billion energy food and drinks market.
As many as 1 in 10 consumers suffer from an autoimmune related health condition and the incidence is set to grow in major economies. In addition to alleviating symptoms of current sufferers, there is considerable potential for products with preventative qualities. This need is driving the growth and sales of numerous immune health products including MonaVie Mmun.
MonaVie Mmun Product Overview
MonaVie Mmun is a blend of 19 fruits including açai, maqui, grape, apple, acerola, aronia, black currant, elderberry, cranberry, blood orange, sea buckthorn, pear, blueberry, cupuaçu, strawberry, baobab, lingonberry, bilberry, and camu camu. According to the company, these fruits were chosen specifically for their ability to nutritionally boost the immune health and overall well being. Many peer-reviewed research papers have been authored about the beneficial health properties of fruit in general and about most of the specific fruits chosen for the blend.
On top of the 19 fruits listed above, MonaVie Mmun contains the functional food additive Wellmune WGP developed by Biothera. Wellmune WGP is covered by numerous patents and its effectiveness as an immune health product is well documented. Clinical research consistently demonstrates the ability of Wellmune® to naturally boost the human immune responses and provide protection from health challenges related to physical and lifestyle stress. Double-blind, placebo-controlled studies involving marathoners, firefighters and other individuals with stressful lifestyles found that Wellmune lowers the incidence of upper respiratory tract infection symptoms and improves a sense of overall health.
Given MonaVie's past success marketing its products person-to-person, the strength of the research behind Wellmune WGP and the media attention to the acai berry, MonaVie Mmun is positioned for solid growth in the immune health products market.
Article Directory : http://www.articlecube.com
